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Consensus: The $57M Bet on Killing Discovery Calls
How Garin Hess built a demo automation giant to convert leads without the sales friction
What if your prospects could sell themselves? Consensus is betting $136M that the future of B2B sales isn't about more demos—it's about the right demos, on demand, without you. They're not just automating presentations; they're rewriting the rules of pre-sales.
"Consensus isn't selling software—they're selling back time to sales engineers who hate repeating the same demo 40 times a week."
The 4x Faster Engine
The promise is blunt: convert leads 4x faster and slash sales cycles by 68%. With 299 employees generating $57.8M in revenue, that's nearly $193K per employee—efficient for a pre-sales platform. Their 60% direct traffic signals a product that sells itself through word-of-mouth among sales leaders.
Who Actually Uses This?
The traffic data reveals a telling pattern: 60% direct, 27% organic. These aren't tire-kickers. This is a tool that gets bookmarked, shared in Slack channels, and returned to daily. The top keyword? 'Consensus' at 340K monthly searches—branded dominance that most SaaS companies would kill for.
Garin Hess and Doug Johnson aren't building a feature—they're building a category. Demo Automation sits between marketing automation and sales enablement, and Consensus is defining it. With 'consensus ai' generating 133K searches monthly, they're riding the AI wave while staying true to their core: making buying easier, not selling harder.
- 60% direct traffic proves product-led growth is real
- 133K monthly 'consensus ai' searches show AI-native positioning
- 299 employees at $57.8M revenue = hyper-efficient GTM motion
- Top keyword typos ('concensus' at 24K searches) show category ownership
The Silent Giant of Pre-Sales
Consensus is building the infrastructure for how B2B software gets sold. While competitors chase features, they're owning the entire buying experience.
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Interactive Product Demos: AI Demo Automation by Consensus
Convert leads 4x faster and reduce sales cycles by 68 Create, send, and track pre sales demos with our Demo Automation and Product Experience Platform
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About goconsensus.com
Convert leads 4x faster and reduce sales cycles by 68 Create, send, and track pre sales demos with our Demo Automation and Product Experience Platform
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goconsensus.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
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goconsensus.com receives approximately 327.1K monthly visitors and ranks #144,411 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:19 on the site.
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