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gocoop.com

27 technologies
VerifiedVisit$6M4027 Tech
Deep Dive

GoCoop: The Anti-Amazon for Indian Crafts

How a $5.6M marketplace is weaponizing 'GoSwadeshi' against global fast fashion giants

While Amazon commoditizes everything into a race to the bottom, GoCoop is building a billion-dollar moat by celebrating what mass production kills: the soul of the Indian handloom. This isn't just e-commerce—it's a cultural insurgency.

$5.6M
Annual Revenue
40
Lean Team
Shopify
Core Stack
PWA
Mobile Strategy

"They aren't selling products—they're selling sovereignty over India's textile heritage."

The Artisan-First Architecture

GoCoop's marketplace flips the traditional model. Instead of middlemen dictating terms to artisans, they've built a direct-to-consumer pipeline where the weaver is the hero. With only 40 employees managing a $5.6M revenue stream, they've achieved a staggering $140K revenue per employee—efficiency that legacy retailers can't touch. Their Shopify foundation proves you don't need bloated enterprise tech to scale cultural impact.

The GoSwadeshi Flywheel

The 'GoSwadeshi' movement isn't marketing fluff—it's a strategic wedge against fast fashion. By positioning Indian handlooms as premium, ethical alternatives to Zara and H&M, GoCoop taps into a rising tide of conscious consumerism. Their social presence across YouTube, Facebook, and Instagram creates a content engine that educates while it sells, turning every purchase into a vote for cultural preservation. This is how you build a moat that algorithms can't replicate.

The tech stack reveals their priorities: Tailwind CSS and Ant Design for speed, PWA for mobile-first India, and Zendesk for scaling support without scaling headcount. They're not chasing vanity metrics—monthly traffic is currently zero, suggesting either a stealth relaunch or a heavy reliance on direct relationships and community-driven discovery. That's a feature, not a bug, when your audience values authenticity over SEO gaming.

  • Community-driven marketplace: Artisans aren't suppliers, they're stakeholders
  • Cultural IP as a moat: Amazon can't replicate 5,000 years of textile heritage
  • Lean operations: 140K revenue per employee signals ruthless efficiency
  • PWA-first strategy: Optimized for India's mobile-only internet users
No massive ad spend
Authentic storytelling that converts
No discount-driven growth hacks
Direct artisan relationships that retain
No Western-centric product design
Cultural resonance that scales globally

The Real Opportunity Isn't Sales—It's Standard-Setting

If GoCoop can define what 'ethical Indian handloom' means digitally, they become the infrastructure layer for a $100B+ industry. That's the exit strategy VCs should be betting on.

What tech stack does Gocoop use?

35 detected
Programming Languages1
Push Notifications1
Email Marketing1
Marketing Automation1
Customer Support1
Reviews1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
A
Amazon CloudFront
G
Google Analytics
A
Analytics Service
G
Google APIs
T
Tracking Service

How much traffic does Gocoop get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend-100%
1.1K
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Gocoop's SEO?

Open Graph Image

OG Image preview
og:image

http://goswadeshi.in/cdn/shop/files/gocoop-social-share-image-01_72e1d11b-f261-4aa9-bf12-3c9e4fc7c3bd.jpg?v=1608714826

Meta Tags

title66 chars

GoSwadeshi by GoCoop - Marketplace for handlooms & crafts of India

description232 chars

Join the #GoSwadeshi movement dedicated to promoting and celebrating Indian handlooms and crafts while empowering our artisan communities. Let's shop, showcase, and celebrate the rich handloom and craft traditions of India together!

languageEN

H1 Tags

h1GoSwadeshi

Who works at Gocoop?

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What do customers think of Gocoop?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Gocoop

What is Gocoop's Revenue?
Gocoop generates approximately $6M in annual revenue. With 40 employees, that's $140,000 per employee.
What does Gocoop do?
Join the #GoSwadeshi movement dedicated to promoting and celebrating Indian handlooms and crafts while empowering our artisan communities. Let's shop, showcase, and celebrate the rich handloom and craft traditions of India together!
How fast is Gocoop growing?
Gocoop employee count has changed by 0% year over year.
What technologies does Gocoop use?
Gocoop uses 27 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, PHP.
Who are Gocoop's competitors?
Gocoop's main competitors include Yuvaan Literature and Film Fest DTU, ArtiSticks, Artflute, Universal Tribes, evam entertainment. These companies operate in similar markets and compete for the same customer base.

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What are Gocoop's key pages?

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About gocoop.com

Join the #GoSwadeshi movement dedicated to promoting and celebrating Indian handlooms and crafts while empowering our artisan communities. Let's shop, showcase, and celebrate the rich handloom and craft traditions of India together!

Company Overview

gocoop.com
Website
lifestyle
Industry
#9,196,240
Global Rank
0
Monthly Visitors
27
Technologies

Contact gocoop.com

Technology Stack

gocoop.com uses 27 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs, unpkg

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Push Notifications

Pusher

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

gocoop.com receives approximately 0 monthly visitors and ranks #9,196,240 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is gocoop.com?
Join the #GoSwadeshi movement dedicated to promoting and celebrating Indian handlooms and crafts while empowering our artisan communities. Let's shop, showcase, and celebrate the rich handloom and craft traditions of India together!
What technologies does gocoop.com use?
gocoop.com uses 27 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 21 more. View the full tech stack analysis above.
How do I contact gocoop.com?
You can contact gocoop.com through their contact page.
What are gocoop.com's social media accounts?
gocoop.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is gocoop.com hiring?
Check gocoop.com's careers page for current job openings and opportunities.
How popular is gocoop.com?
gocoop.com receives approximately 0 monthly visitors and ranks #9,196,240 globally.

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This page provides publicly available information about gocoop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gocoop.com directly at https://gocoop.com.