goinglobal.com
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GoinGlobal: The 27-Person Powerhouse in Global Careers
A niche job board defying scale with $3.8M revenue and deep specialization
In a world obsessed with AI-driven recruitment and billion-dollar valuations, GoinGlobal operates quietly as a masterclass in niche dominance. This isn't a job board for everyone—it's the specialized playbook for the 0.1% of professionals looking to work internationally, built by a team of just 27 people.
"They don't need millions of users—they just need the right ones willing to pay for global mobility intelligence."
The Silent Traffic Engine
With 53% direct traffic and only 33.6K monthly visits, GoinGlobal isn't playing the SEO volume game. Their traffic is intentional—people who know exactly what they need. The top keyword is simply their brand name (770 monthly searches), proving they've built a category where they are the default destination. This is the hallmark of a trusted resource, not a viral platform.
The 27-Person Revenue Machine
At $3.8M revenue with 27 employees, GoinGlobal generates ~$140K per employee—a remarkable efficiency for a career services company. President Mary Anne Thompson founded this as a focused, founder-led operation. Unlike VC-backed job boards burning cash on user acquisition, they've built a sustainable business on a simple premise: global career moves require specialized, accurate information.
The tech stack reveals their pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a lean, functional website built for reliability over flashiness. They're not chasing the latest framework—they're solving the core problem: connecting talent with global opportunities. The presence of PWA and Lazy Loading shows they care about user experience for their international audience, where connectivity can be a challenge.
- Niche dominance: Owns the 'global career' search intent rather than competing with Indeed or LinkedIn
- Direct traffic > organic: 53% of visitors come straight to the site—a sign of strong brand recall
- Lean operations: 27 people generating $3.8M = exceptional productivity per employee
- Founder-led vision: Mary Anne Thompson's personal brand is woven into the company's DNA
The Anti-Platform Success Story
GoinGlobal proves that in a noisy world, being the best at something small is better than being mediocre at everything.
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GoinGlobal – Go further. Go global.
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About goinglobal.com
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Technology Stack
goinglobal.com uses 13 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Performance
Lazy Loading, Priority Hints
Web Standards
RSS, PWA
Traffic & Audience
goinglobal.com receives approximately 33.7K monthly visitors and ranks #688,244 globally. The website has a bounce rate of 48% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:38 on the site.
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