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Ivee: The Invisible Tech Reshaping Your Ride
How a 11-person startup is personalizing the passenger experience for $1M in revenue
Ivee isn't building a ride-hailing app—it's building the operating system for the passenger experience itself. With just 11 employees, this tech services startup is betting that the future of mobility isn't about the car, but about what happens inside it.
"Ivee isn't selling software—it's selling serenity, productivity, and entertainment in 30-minute increments."
The Invisible Passenger OS
Ivee's core insight is deceptively simple: every ride has a potential state of being. A commute can be a spa session. A corporate transfer can be a mobile office. A tourist shuttle can be a moving cinema. Their technology stack (jQuery, Tailwind, Bootstrap) suggests they're focused on lightweight, adaptable interfaces that can layer onto existing vehicle systems without heavy hardware integration. The 38% organic search traffic indicates they're building brand recognition through content, not just B2B sales.
The Micro-SaaS Play in Mobility
With $1M revenue and 11 employees, Ivee operates at a remarkable $90K+ revenue per employee—typical of a well-oiled B2B SaaS machine. Yet their traffic profile (4,626 monthly visits, 38% direct traffic) suggests a concentrated, enterprise-focused customer base rather than mass-market appeal. The 'undefined' top countries (48%, 33%, 18%) likely represent enterprise deals in specific regions where they've embedded their tech into corporate transport fleets or premium ride services.
The leadership team tells the story: Alex Giannikoulis (Founder), Massimo Costantini (Head Finance), and David Matthews (Head UX & Product) form a classic startup triad—vision, numbers, and experience. Their social presence (@rideivee) is consistent but modest, suggesting they're building through partnerships, not viral marketing. The absence of funding data is telling; this appears to be a bootstrapped or early-stage venture focused on sustainable growth over blitzscaling.
- The 'ivee' brand searches (1,000 monthly) outpace 'goivee' (300), indicating strong brand recognition in their niche
- Their keyword strategy targets 'ive agency' (180 volume) and 'what is ivee' (20 volume)—classic top-of-funnel education
- The tech stack (jQuery, core-js, Tailwind) prioritizes speed and compatibility over cutting-edge frameworks, ideal for automotive integration
The Quiet Giant in Mobility's Silent Revolution
While everyone fights for driver attention, Ivee is building the infrastructure for the passenger economy—one personalized ride at a time.
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Ivee - Personalizing the Passenger Experience
Ivee creates personalized passenger experiences that make a ride as relaxing as a spa, as productive as your office, or as entertaining as a home theater.
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About goivee.com
Ivee creates personalized passenger experiences that make a ride as relaxing as a spa, as productive as your office, or as entertaining as a home theater.
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goivee.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
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Amazon Web Services, Cloudflare
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DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
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WooCommerce
Traffic & Audience
goivee.com receives approximately 4.6K monthly visitors and ranks #3,921,536 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:15 on the site.
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