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GolfNow: The Quiet Giant of Golf Tech
A 16-person team driving 1.3M monthly visits to golf courses worldwide.
In a tech landscape obsessed with explosive growth and massive headcounts, GolfNow is an anomaly. With just 16 employees, this platform commands a staggering 1.3 million monthly visits—proving that a focused, transactional model can outmaneuver bloated feature factories.
"GolfNow isn't building a community; it's building a transaction engine. And the golf industry is paying the toll."
The Efficiency Playbook
The most telling metric isn't the 1.3M visits—it's the 52% direct traffic. This suggests a captive audience that doesn't need SEO to find them. Golfers know exactly where to book. With a 16-person team generating an estimated $1.5M in revenue, the revenue-per-employee is a lean ~$94k. This isn't a SaaS unicorn; it's a hyper-efficient, low-overhead booking utility that prioritizes volume and margins over headcount bloat.
The Trust Paradox
Despite a mediocre 2.4/5 Trustpilot rating from 1,373 reviews, the traffic volume remains relentless. This isn't a failure of product—it's a market reality. Golfers prioritize availability and price over customer service nuance. The 94.8% 'undefined' traffic share likely points to a dominant US base, where GolfNow operates as the default utility. The brand has achieved 'table stakes' status: you use it because it's there, not because you love it.
The tech stack reveals a modern, pragmatic approach. Using Vite, Tailwind CSS, and a PWA architecture, they've built a lightweight, fast-loading experience that works across devices. Cloudflare handles scale, while Zendesk manages the inevitable support friction from a transaction-heavy model. This isn't a legacy monolith—it's a carefully curated stack optimized for speed and cost.
- Direct traffic dominance (52%) signals a mature, habitual user base.
- The 16-person team is a masterclass in lean operations for a consumer-facing platform.
- The 'undefined' country data suggests a US-centric empire with minimal global fragmentation.
- Backlinks (4.5M) indicate massive SEO equity built over years, not months.
GolfNow is a utility, not a destination.
It wins by being the path of least resistance for golfers—a lesson for founders building in crowded markets.
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Traffic & Engagement
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Top Organic Keywords
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Device Distribution
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5 keywordsHow is Golfnow's SEO?
Open Graph Image

https://www.golfnow.com/Content/images/social/facebook.png
Meta Tags
GolfNow - Book Golf Course Tee Times Online
Save on tee times with GolfNow! Join millions of golfers who book tee times at thousands of courses and find amazing golf tee time deals every day.
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GolfNow
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Activity & Engagement
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Reviews (20)
Anytime I go to a new town I use Golf…
Anytime I go to a new town I use Golf Now to look up courses to play. And to check prices. I do read about each course & the superlatives that the pro shop has offered up. I usually ask a local about the courses I’ve found on Golf Now. So I use it to narrow my search.
Thanks for sharing how you use GolfNow—that’s exactly how we hope it helps! We’re glad it’s your go-to for discovering new courses and checking prices when you travel. Using local insight alongside the app is a smart move, and we’re happy to be part of your process. - Gina
Easy to book and a good deal.
Easy to book and a good deal.
Thanks for the kind words! We’re glad you found it easy to book and scored a good deal—that’s exactly what we’re here for. - Gina
Easy booking and a great deal.
Great course and easy booking through GolfNow. I like the way fees are explained and no surprises. The gentlemen at Dogwood Hills were super friendly and made you feel they appreciated your business. I will play thete again!
Thanks for the great review! We’re thrilled to hear you had an awesome experience at Dogwood Hills and that booking through GolfNow was smooth and transparent—just the way we like it. Can’t wait to help you plan your next round! - Gina
Reasonably straightforward
Reasonably straightforward, simple and quick. Good additional features to toggle back and forth for some criteria (backwards and forwards for dates on a selected course, for example). No glaring issues.
Thanks, Joe! Glad to hear things are running smoothly and that you’re enjoying the app’s features. We’re always working to make it even easier to find and book your perfect round—feedback like this helps us get there. Kelsey
The prompt reasonable response over the…
The prompt reasonable response over the holidays.
Thanks, Cedric! We’re so glad we could help out—especially during the busy holiday season. Here’s to smoother tee-time bookings and great rounds ahead! Kelsey
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About golfnow.com
Save on tee times with GolfNow! Join millions of golfers who book tee times at thousands of courses and find amazing golf tee time deals every day.
Company Overview
golfnow.com Social Media
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Technology Stack
golfnow.com uses 22 technologies across their website including Google Maps, Font Awesome, Google Fonts, Firebase, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS
CDN
jsDelivr, Akamai
Cloud & Hosting
Amazon S3, Cloudflare
Traffic & Audience
golfnow.com receives approximately 1.3M monthly visitors and ranks #28,912 globally. The website has a bounce rate of 26% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 3:58 on the site.
The majority of golfnow.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about golfnow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit golfnow.com directly at https://golfnow.com.