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gonitro.com
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gonitro.com

17 technologies
VerifiedGrowingVisit1.8M/mo$55M32217 Tech25 Leads
Deep Dive

Nitro: The PDF Titan You've Underestimated

A $55M revenue machine quietly dominating the document workflow space.

While Adobe Acrobat remains the household name, Nitro Software has been quietly building a formidable, revenue-generating alternative in the shadows. With 322 employees and $55.3M in revenue, this isn't a startup scrapping for survival—it's a mature player with a specific playbook.

1.79M
monthly visits
$55.3M
annual revenue
63%
organic search traffic
322
employees

"Nitro doesn't just compete on features; they compete on the user's existing search intent, intercepting millions looking for basic conversions."

The SEO Moat Strategy

Nitro's traffic profile is a masterclass in capturing high-volume, bottom-of-funnel intent. They rank for 'pdf to word' (7.3M monthly volume) and 'word to pdf' (4.1M volume). They aren't just selling software; they are owning the conversion utility market. This drives 63% of their traffic organically, a massive efficiency play compared to paid acquisition strategies.

The Trustpilot Paradox

With a 2.8/5 rating on Trustpilot from 327 reviews, Nitro faces a stark reality: their aggressive freemium-to-paid funnel is polarizing. While the product functions well (evidenced by $55M in revenue), the conversion tactics have alienated a vocal segment of the user base. For founders, this is a classic trade-off: high volume acquisition often comes at the cost of brand sentiment.

Nitro operates in a crowded space but differentiates through a 'smart document workflow' narrative. They aren't just selling a PDF editor; they are selling an ecosystem that includes eSign, document automation, and cloud collaboration. Their tech stack is lean—relying heavily on Tailwind, Bootstrap, and Cloudflare—suggesting a focus on functional, performant delivery over bleeding-edge innovation.

  • Capital Efficiency: $37.4M funding against $55.3M revenue suggests a sustainable growth model, not a burn-rate sprint.
  • Global Ambiguity: Traffic data shows significant 'undefined' geography, hinting at a fragmented or privacy-focused user base that resists easy tracking.
  • Enterprise Focus: The presence of a 'Partner Portal' and specific sales contact pages indicates a pivot toward B2B contracts over pure consumer volume.
Doesn't have Adobe's brand recognition
Captures massive organic search volume (1.79M visits/month)
Faces user backlash regarding subscription clarity (2.8/5 Trustpilot)
Profitable revenue model with $55.3M annual run rate
Lacks a singular 'killer' feature beyond basic conversion
Deep integration of eSign and PDF workflows in one suite

Nitro is a cash-flow play, not a hype play.

For investors, it represents a mature asset in a boring but essential category. For founders, it's a case study in dominating search intent before building a brand.

What tech stack does Gonitro use?

27 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Analytics & Marketing1
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
H
HubSpot
J
jsDelivr
G
Google APIs
C
Cloudflare
G
Google Static
H
HubSpot
A
Analytics Service
G
Google AdSense

How much traffic does Gonitro get?

Traffic & Engagement

1.8M
Monthly Visits
3.1
Pages/Visit
1:39
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-5%
1.9M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Traffic Sources

Search
63%
Direct
32%
Social
1%
Referrals
3%
Email
0%
Paid
0%

Where is Gonitro's audience located?

🌍18.1%
🌍12.2%
🌍9.3%
🌍4.7%
🌍4.2%

What keywords does Gonitro rank for?

5 keywords
1pdf to word7.4M vol$0.20
2nitro pdf54.6K vol$0.96
3word to pdf4.1M vol$0.18
4pdf to excel909.8K vol$0.25
5nitro107.6K vol$1.12

How is Gonitro's SEO?

Open Graph Image

OG Image preview
og:image

https://www.gonitro.com/hubfs/EN%20-%20Featured%20Images%20-%20Priority%20Pages%20-%20Home%20-%201200x628.png

Meta Tags

title64 chars

PDF & eSign Software | Smart Document Solutions | Nitro Software

description154 chars

Simplify how your business works. Streamline document workflows, boost productivity, and ensure data security with Nitro's powerful PDF & eSign solutions.

languageEN

H1 Tags

h1Simplify Document Workflows with Nitro’s PDF & eSign Solutions

Schema Types

CorporationFAQPage

What is Gonitro's revenue?

$55M
Annual Revenue
322
-13%
Employees
$172K
Revenue/Employee
$37M
Total Funding
San Francisco, United States
Headquarters

Who works at Gonitro?

Loading leads...

What do customers think of Gonitro?

Nitro Software, Inc.

Nitro Software, Inc.

2.8
327 reviews
✓ Claimed

Categories

Software Company#290Software Vendor#67Cloud Computing Service#29Computer Software Store#24

Activity & Engagement

Reply Rate
31.25%
Avg. Reply Time
56.0 days
Claimed Date
6/29/2023

Contact Information

Address:
447 Sutter St, STE 405 #1015
San Francisco, US

Reviews (20)

Filter by rating:
Exec Admin
6/25/2025
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 5/28/2025
This is a GREAT product at a reasonable…

This is a GREAT product at a reasonable price!

Company Response6/26/2025

Thanks for taking the time to share your feedback. We're so glad you're happy with the product and its price.

Nash’s
7/17/2025
🇲🇽 Mexico1 reviewsAFSv2Verified
Experience date: 6/27/2025
Shahs Dzzzz

Stop sending mail

GiridharanVerified
7/12/2025
🇮🇳 India2 reviewsAFSv2Verified
Experience date: 6/24/2025
Getting used to took time but much…

Getting used to took time but much better useabiity now. The Following Issues I face 1. The Menu items, particularly in the print menus and others are very small and ilegible, maybe, due to my display settings, but the problem I am facing only in Nitro 2. The Menus may be provided with Colour themes for better visuals. 3. Where is UNDO button, Ctrl+ Z is also not working

👍 2
LarsVerified
10/18/2025
🇩🇰 Denmark8 reviewsOrganicUnverified
Experience date: 10/18/2025
Annoying repetitive issues

Basically Nitro Pro works fine - there are however almost monthly incidents where I'm unable to access the functionality. It happens suddenly and the reasons seems to be lack of access to Nitro's server. It is very annoying to have to issue a support case and then wait for then to get back to me as they say "we will get back to you within one business day!". Why don't they have a chat function to resolve the issues immediately.

Herc
6/30/2025
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 6/30/2025
NOT GOOD! Until nitro changes software program as…

Until nitro changes software program as to not flatten edited documents by other software programs.. this is absolutely not a good program especially for businesses like our own!!

Frequently Asked Questions about Gonitro

What is Gonitro's Revenue?
Gonitro generates approximately $55M in annual revenue. With 322 employees, that's $171,726 per employee. The company has raised $37M in total funding.
What does Gonitro do?
Simplify how your business works. Streamline document workflows, boost productivity, and ensure data security with Nitro's powerful PDF & eSign solutions.
How fast is Gonitro growing?
Gonitro employee count has changed by -13% year over year.
What technologies does Gonitro use?
Gonitro uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Gonitro's competitors?
Gonitro's main competitors include Adobe, Aspire. These companies operate in similar markets and compete for the same customer base.
What do customers think of Gonitro?
Gonitro has a Trustpilot score of 2.8 out of 5 (3 stars) based on 327 customer reviews.

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How to contact Gonitro?

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About gonitro.com

Simplify how your business works. Streamline document workflows, boost productivity, and ensure data security with Nitro's powerful PDF & eSign solutions.

Company Overview

gonitro.com
Website
computers_electronics_and_technology
Industry
#30,365
Global Rank
1.8M
Monthly Visitors
17
Technologies
25+
Employees

Contact gonitro.com

Technology Stack

gonitro.com uses 17 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Traffic & Audience

1.8M
Monthly Visits
43%
Bounce Rate
3.1
Pages/Visit
1:39
Avg. Duration

gonitro.com receives approximately 1.8M monthly visitors and ranks #30,365 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:39 on the site.

The majority of gonitro.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gonitro.com?
Simplify how your business works. Streamline document workflows, boost productivity, and ensure data security with Nitro's powerful PDF & eSign solutions.
How much does gonitro.com cost?
You can view gonitro.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does gonitro.com use?
gonitro.com uses 17 technologies including Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact gonitro.com?
You can contact gonitro.com through their contact page.
What are gonitro.com's social media accounts?
gonitro.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is gonitro.com hiring?
Check gonitro.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is gonitro.com?
gonitro.com receives approximately 1.8M monthly visitors and ranks #30,365 globally. Traffic is growing by 3.7% month-over-month.

Related Searches

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This page provides publicly available information about gonitro.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gonitro.com directly at https://gonitro.com.