goodr.com
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goodr: The Anti-Premium Sunglasses Empire
How a quirky DTC brand built a $47M business by making running glasses fun and affordable
While Ray-Ban sells lifestyle, goodr sells movement. This isn't another sunglasses company—it's a performance brand that weaponized fun, targeting runners who refuse to pay $200 for shades that bounce off their face during a 5K.
"They didn't win by being cheaper—they won by being funnier, faster, and more specific than anyone else in the game."
The 60K Search Moat
goodr owns their brand. With 60,630 monthly searches for 'goodr' alone, they've built a cult that types their name directly into browsers. That's 52% direct traffic—a loyalty metric most DTC brands would kill for. The second-highest search term? 'goodr sunglasses' at 18,380. This isn't discovery; it's appointment viewing.
The Funnel of Focus
Here's the counterintuitive genius: only 39% of traffic comes from organic search. Their real engine is direct traffic and social. While competitors fight for 'sunglasses' (165K monthly searches), goodr dominates 'running sunglasses' (10K searches) and 'goodr glasses' (5K searches). They narrowed the battlefield to win it.
The tech stack reveals their priorities: Tailwind CSS for speed, Swiper for mobile-first product browsing, and Shopify's ecosystem (implied by the structure). No complex frameworks—just fast, functional, and optimized for conversion. The 2.5-star Trustpilot rating with only 5 reviews suggests either a young review presence or a brand that cares more about product than PR.
- Brand-first search dominance: 60K+ monthly branded searches
- Direct traffic supremacy: 52% of visitors type the URL directly
- Niche keyword capture: Owns 'running sunglasses' vertical
- Social-native DNA: TikTok, Instagram, YouTube active presence
- Performance-focused: Polarized, no-slip, no-bounce design
The $47M Lesson: Own Your Niche, Then Expand
goodr proves that in a crowded market, being everything to everyone is a losing strategy. They built a $47M business by making one specific audience—runners—fall in love with their brand.
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5 keywordsHow is Goodr's SEO?
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https://goodr.com/cdn/shop/files/goodr_Reginald_The_Unicorns_Unicolors_Group_Product_1_3928d03e-6bf3-4cd6-bf5e-18b0901006f0_1204x630.jpg?v=1620775071
Meta Tags
Fun & Affordable Sunglasses - goodr sunglasses
Shop goodr's affordable active sunglasses. No Slip. No Bounce. All Polarized. All Fun. "Hands down the best shades ever invented." -Everyone
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RUN goodr
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Reviews (5)
Great sunglasses
Great sunglasses, and good quality. I was shocked to find sunglasses that were this great of quality for such a good price. I've already been recommending them to friends and family!
So Disappointed in goodr
I have purchased many pairs of goodr sunglasses over the years and never had an issue, but the "Going to Valhalla - Witness" sunglasses developed huge flaws on the lenses that looked like black stickers had been put on them. Clearly defective lenses. I asked them to please replace them, but because they were just past the 1 year warranty, they would not do anything and were pretty flippant about it as well. I will not buy another thing from them and I will tell all my friends and family not to buy, either. Extremely disappointed in goodr. Expected better customer service.
Sunglasses are cheaply made and do not last.
Had the glasses for about 18 months. The right arm broke off the frame after around 6 uses. The company said the warranty had expired, so refused to repair or replace. Weak plastic frame. These glasses do not seem to last.
The left arm snapped at the hinge after…
The left arm snapped at the hinge after only six weeks of very gently use.
Not durable
Lovely looking sunglasses great for running however awful durability Had 3 pairs now, after use the mirrored coating peels off easily when cleaning Also the plastic seems to go brittle as two pairs I’ve owned have had the arms snap when placing them on my head For the price they will only last you about a year in my experience, not great for the environment I think better to spend a bit more money on sunglasses which will last longer than just a year or less
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About goodr.com
Shop goodr's affordable active sunglasses. No Slip. No Bounce. All Polarized. All Fun. "Hands down the best shades ever invented." -Everyone
Company Overview
goodr.com Social Media
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Technology Stack
goodr.com uses 29 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
goodr.com receives approximately 635.6K monthly visitors and ranks #63,290 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:12 on the site.
The majority of goodr.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about goodr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goodr.com directly at https://goodr.com.