goodtoday.org
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The Quiet Giant of Workplace Giving
A $1.7M revenue micro-startup with a massive, mysterious traffic profile
GoodToday isn't trying to be a viral B2C app—it's a B2B platform quietly transforming employee engagement through workplace giving. With just 5 employees and $1.7M in revenue, they're punching above their weight class in a crowded CSR space.
"The most telling metric isn't their revenue—it's that nearly half their traffic comes directly to their domain, suggesting strong brand recall in a niche B2B market."
The Traffic Paradox
Despite a global rank of #2.1M (which screams 'obscure'), GoodToday pulls 12K monthly visits. The real story? 47% direct traffic—higher than most Series B companies. This suggests either a loyal existing customer base or a brand that's being actively searched for by decision-makers.
The Founder Mystery
Here's where it gets interesting: their top keywords include 'Sean Rad' (2,330 monthly volume) and 'founder of Tinder' (260). This isn't a coincidence. GoodToday appears to be co-founded or backed by Tinder's founder, yet this connection is buried in their marketing. A missed storytelling opportunity.
The tech stack reveals a lean, modern operation: Tailwind CSS for rapid UI development, Cloudflare for security, and multiple analytics tools (Google Analytics, Hotjar, Plausible) suggesting they're obsessed with conversion optimization. They're not reinventing the wheel—they're using proven, cost-effective tools.
- 5-person team generating $340K revenue per employee
- 100% of traffic from undefined regions (likely US-heavy)
- Strong direct traffic suggests enterprise sales motion
- Top keywords reveal hidden founder connections
The Bootstrapped B2B Playbook
GoodToday proves you don't need VC funding or viral growth to build a sustainable B2B business. They're a case study in focused execution: solve a real problem (workplace giving), charge for it, and grow steadily without burning cash. The question isn't whether they'll scale—it's whether they'll ever need to.
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Traffic & Engagement
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5 keywordsHow is Goodtoday's SEO?
Meta Tags
GoodToday
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About goodtoday.org
Lets do some GoodToday!
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Technology Stack
goodtoday.org uses 16 technologies across their website including HSTS, Amazon S3, Cloudflare, DoubleClick Floodlight, Google Ads, and more.
Security
HSTS
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Scheduling
Calendly
Analytics & Marketing
Plausible, FullStory, Hotjar, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
goodtoday.org receives approximately 12.2K monthly visitors and ranks #2,111,345 globally. The website has a bounce rate of 87% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:36 on the site.
The majority of goodtoday.org's traffic comes from .
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This page provides publicly available information about goodtoday.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goodtoday.org directly at https://goodtoday.org.