gordonsllp.com
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Gordons LLP: The Law Firm That's Not Really Selling Law
A $79M revenue firm with 5,700 monthly visits reveals a brand identity crisis (or genius positioning)
Gordons LLP isn't just another law firm—it's a company selling resilience and relationships before legal services. With 266 employees and $79M in revenue, their website screams something different than what you'd expect from a traditional law practice.
"Their headline isn't about winning cases—it's about pushing forward against the wind."
The Traffic Paradox
Here's the contradiction that screams strategy: A $79M firm with only 5,700 monthly visits. Most law firms of this size would be pushing for 50K+ visitors. But Gordons isn't playing the volume game. Their 57% organic traffic suggests they're not buying ads—they're building a brand that people search for directly (34% direct traffic). This isn't a firm chasing leads; it's a firm attracting the right ones.
Identity Over Services
Scroll through their homepage and you'll find zero mention of 'winning cases' or 'legal expertise.' Instead, you get philosophical questions: 'Do you push forward even when the wind's against you?' and 'Do you value relationships over terms of engagement?' This is law firm marketing that feels more like a coaching brand. They've positioned themselves as partners in resilience, not just legal advisors.
Their keyword strategy confirms this positioning. People aren't searching for 'divorce lawyer Leeds'—they're searching for 'gordons llp vacation scheme' (100 monthly searches) and 'gordons employment update' (80 monthly searches). This is a firm that has become a destination, not just a service provider. Even their Trustpilot rating of 2.6/5 with only 13 reviews suggests they're not aggressively managing their online reputation—because they don't need to.
- Revenue per employee: ~$297K (extremely high for legal services)
- Tech stack mixes modern (Tailwind CSS) with legacy (jQuery, Bootstrap) — pragmatic over trendy
- LinkedIn presence with 817K company ID suggests strong professional network
- Search volume for 'queen royal warrant' (40 monthly) hints at institutional prestige
They're Not Selling Legal Services—They're Selling Belonging
Gordons LLP has built a brand so strong that clients come searching for them by name, not for a service. That's not law—that's loyalty.
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We are a law firm that offers straightforward, practical advice. Find out more about Gordons LLP & its services...
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Reviews (13)
First time buyer experience
Justene and Ellie could not have been better. Supportive and professional through my first experience buying. Dealing with them was a delight, when you call, they answer. When I was looking for firms I was recommended Gordon’s by a friend and I would now recommend them to friends and family in the future.
Excellent experience with Gordons LLP
Third time's the charm! After disappointing experiences with solicitors for our previous two property purchases, Gordons LLP exceeded all expectations. Their handling of our new build conveyancing, which included a part exchange, was exceptional. The team (Deborah B, Abby S, and Anam S) maintained excellent communication throughout, providing prompt responses and valuable advice. They were consistently accessible and proactive, making the entire process remarkably smooth. The speed from instruction to completion was impressive. What truly sets them apart is their ability to make a typically stressful process feel manageable. Their efficiency and professionalism are outstanding. If you're looking for conveyancing solicitors who deliver results while keeping you informed every step of the way, Gordons is the firm to choose.
After a stressful experience with…
After a stressful experience with another solicitors firm, my files were transferred over to Gordons. I spoke to and communicated with several employees: they were all very professional, efficient and helpful. The last employee, Anisa, has also been first class, as well as reassuring! Thanks for all your help! It's been much appreciated!
Highly recommended
I was a little shocked by the low score and poor reviews as they are the polar opposite of our experiences. We used Ingrid at Gordons LLP to purchase a new build and she was fantastic. Communication was great and every element of the legal side of the purchase was completed in the specified 42 day deadline without error or delay. We were so impressed with Ingrid's service we used her when we sold our rental property. There were a number of unforseen issues raised by the buyer's conveyancer but Ingrid navigated these with great skill and her expertise greatly reduced my stress levels. Buying or selling a property is likely the largest transaction most people will ever make. I've sold three houses and purchased four and Ingrid made the last two transactions so much easier. The trust we put in her twice was hard earned and she showed us how property transactions should be carried out having recently gone through the most stressful sale ever because of the incompetence of Strike's Premier Property Lawyers
Properties
An excellent experience all round. A special thank you to Katie who has been extremely prompt with our paperwork and answering queries. A very professional service.
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About gordonsllp.com
We are a law firm that offers straightforward, practical advice. Find out more about Gordons LLP & its services...
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gordonsllp.com uses 15 technologies across their website including Google Fonts, PHP, WordPress, and more.
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gordonsllp.com receives approximately 5.7K monthly visitors and ranks #2,761,577 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:47 on the site.
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