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GoToTags: The NFC & RFID Powerhouse You've Never Heard Of
A lean $1.2M revenue company connecting 36,000 monthly users to the physical world
In a world drowning in buzzwords, GoToTags operates in the tangible reality of NFC, RFID, and barcodes—connecting physical objects to digital experiences with ruthless efficiency. They're not chasing AI hype; they're encoding the tags that make inventory, authentication, and interactive marketing actually work.
"They've built a business on the unsexy reality that physical objects need digital identities—and they're doing it with surgical precision."
The Scrappy Underdog Strategy
With just 14 employees generating $1.2M in revenue ($85k per employee), GoToTags operates like a special forces unit in a bloated enterprise software market. While competitors chase scale, they've mastered the art of high-margin, low-overhead operations. Their 36,000 monthly visitors aren't coming from massive ad spends—they're finding them through surgical organic search targeting niche queries like 'ntag215 sticker' and 'NFC tags for plastic.'
The Niche Keyword Domination
GoToTags doesn't compete for 'NFC tags'—they own the long-tail wilderness. Their top keywords reveal a masterclass in intent capture: 'what company ntag215 sticker should I buy' (170 monthly searches) is a commercial intent goldmine. They're not just ranking; they're answering the exact questions their customers are asking. This is SEO as sales enablement, not vanity metrics.
The leadership team—Craig Tadlock (CEO), Shelly Hallman (CBO), and a lean crew of specialists—has built a vertically integrated stack. They don't just sell tags; they sell the entire ecosystem: software for encoding, hardware readers, and the tags themselves. This isn't a marketplace; it's a full-service physical-digital bridge.
- Full-stack approach: Hardware, software, and tags under one roof
- Global reach with US-centric traffic (32% undefined, likely US)
- Technical moat: Deep RFID/NFC expertise that's hard to replicate
- Low overhead: 14 people, $1.2M revenue = $85k/employee efficiency
The Unsexy Unicorn
While startups chase AI hype, GoToTags quietly builds a defensible, profitable business connecting the physical world to digital experiences. Their 14-person team generates more revenue per employee than most Series A companies—and they're doing it without a single VC dollar.
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GoToTags - NFC, UHF RFID and Barcode Software, Hardware and Tags
GoToTags are experts in NFC, UHF RFID and barcode technologies; offering tags, software, hardware and encoding systems to companies worldwide.
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About gototags.com
GoToTags are experts in NFC, UHF RFID and barcode technologies; offering tags, software, hardware and encoding systems to companies worldwide.
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gototags.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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gototags.com receives approximately 36.2K monthly visitors and ranks #683,018 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 0:59 on the site.
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