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Tracksuit: The $20M Brand Tracking Upstart
How a New Zealand startup is democratizing brand measurement for modern marketers
In a world obsessed with last-click attribution, Tracksuit is betting everything on brand awareness. They've raised $18.4M to prove that brand tracking isn't just for Fortune 500 budgets—it's the missing piece for every growth-stage company.
""Is my strategy working?" Tracksuit was built to answer this single question—and they're doing it at a fraction of traditional brand tracking costs."
The Product-Market Fit Playbook
With 43% of traffic coming organically and another 42% direct, Tracksuit has achieved something rare: a brand that marketers actively seek out. The keyword data reveals their strategy—ranking for 'tracksuit brand tracking' (1,090 monthly searches) and 'tracksuit agency' (500 searches) shows they've captured the exact search intent of their ICP. This isn't accidental growth; it's deliberate positioning in a $70B+ brand tracking market.
The Growth Trajectory
Starting as a New Zealand startup, Tracksuit has expanded to 171 employees with a presence in ANZ and beyond. Their $18.4M funding round (Series A led by Blackbird Ventures) signals investor confidence in their 'continuous tracking' model. Unlike traditional brand trackers that require massive sample sizes and quarterly reports, Tracksuit's tech stack—built on modern frameworks like Tailwind and PWA—enables real-time insights at a price point that makes sense for Series A and B companies, not just public corporations.
The real innovation here isn't just the tech—it's the business model. Traditional brand tracking is a $50K+ annual commitment with 90-day reporting cycles. Tracksuit flips this by offering continuous monitoring at a fraction of the cost, making brand health metrics as accessible as Google Analytics. Their approach to data collection and visualization suggests they've built proprietary panels and algorithms that can deliver statistically significant brand metrics without the traditional overhead.
- Democratized brand tracking: Moving from enterprise-only budgets to growth-stage accessibility
- Real-time vs. quarterly: Continuous measurement replaces lagging indicators
- Product-led growth: 43% organic traffic shows strong SEO moat and content strategy
- Global ambition: Despite NZ roots, traffic distribution suggests international expansion
The Verdict: Tracksuit is the Canva of Brand Tracking
They've taken an enterprise-only category, stripped away the complexity and cost, and built a product that growth-stage marketers actually want to use. With $20M+ in revenue and clear product-market fit, they're well-positioned to capture the underserved market of companies between $1M and $100M in revenue who can't afford traditional brand tracking but desperately need it.
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Brand tracking for marketers who need answers | Tracksuit
Tracksuit is the easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?”
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I was researching the target market for Dr. Pepper and this website had one of the most concise and easy-to-understand explanations I have come across TRUST PILOT DO NOT DELETE MY REVIEW AGAIN PLEASEE FOR THE LOVE OF GOD DONT DO IT
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About gotracksuit.com
Tracksuit is the easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?”
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gotracksuit.com uses 20 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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gotracksuit.com receives approximately 42.0K monthly visitors and ranks #586,829 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 0:41 on the site.
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