Gousto commands 1.08M monthly visits, but the traffic mix reveals a critical insight: 52% comes direct, while only 41% is organic search. This indicates strong brand loyalty in a crowded market dominated by rivals like Hello Fresh. However, the keyword data tells a messy story. 'Gusto' (a competitor) pulls 517K searches, while 'Gousto' sits at 18K. They are winning the brand war, but the SEO battle for generic terms remains fierce. The 95,228 backlinks suggest they are building authority, yet the high direct traffic implies they have solved retention—a notorious industry pain point.

With a CTO (Shaun Pearce) and VP of Software Engineering (Thibaut Pugin) leading the charge, Gousto's tech stack is a competitive weapon. They utilize Datadog RUM (Real User Monitoring) and Google Tag Manager not just for marketing, but for granular behavioral analysis. This allows them to A/B test recipes and user flows at scale. Unlike legacy food companies, Gousto operates with the agility of a SaaS startup. Their 1,051 employees are heavily skewed toward engineering and operations, building a system that predicts demand with high accuracy to minimize food waste—the silent killer of margin in this industry.