While Google Maps excels at getting you from A to B, it fails at coordinating groups. Caravan's core innovation is live location sharing with contextual updates—pit stops, detours, breaks. It's built for the 45 million Americans who take road trips annually but struggle with the coordination chaos of group travel.

With $7.6M in revenue and 54 employees, Caravan is operating at roughly $140K revenue per employee. That's lean for a consumer tech company. The real question: is this early traction or plateauing growth? The absence of public traffic data suggests they're either pre-scale or deliberately flying under the radar.