gpb.org
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GPB: The Public Media Titan
How Georgia's PBS/NPR hybrid built a $80M digital fortress
GPB.org isn't just a streaming site—it's a state-funded media empire masquerading as a public service. With $80M in revenue and 312 employees, this isn't your grandfather's PBS station.
"GPB operates like a tech company, but with the trust of a century-old institution. That's a dangerous combination for competitors."
The Gen Alpha Playbook
While most legacy media panics about declining viewership, GPB quietly ranks for 'gen alpha' (132K monthly searches). They've cracked the code on educational content that actually gets searched—turning classroom resources into SEO gold.
The Traffic Paradox
78% of traffic comes from 'undefined' country codes—a data artifact that hints at their true reach. But the real story is the 44% direct traffic: when people type gpb.org directly, they've already won the brand war.
Their tech stack reveals ambition. They're using PWA (Progressive Web App) technology, Tailwind CSS, and modern lazy loading—tools you'd expect from Netflix, not a public broadcaster. This isn't just streaming; it's a full-stack digital platform.
- GPB Sports (1,650 monthly searches) dominates local sports streaming
- Passport login system creates sticky user accounts
- YouTube channel (@GPBEducation) extends reach beyond broadcast
- Educational content drives 11K+ monthly 'gpb' searches
GPB is the stealth SaaS of public media
They've productized education and local news into a recurring-visit engine without ever asking for a credit card
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Traffic & Engagement
Traffic Sources
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5 keywordsHow is Gpb's SEO?
Meta Tags
Georgia Public Broadcasting
Georgia Public Broadcasting
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About gpb.org
Georgia Public Broadcasting
Company Overview
gpb.org Social Media
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Email Addresses
Phone Numbers
Technology Stack
gpb.org uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, Drupal, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Drupal
CDN
jsDelivr
Push Notifications
OneSignal
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
gpb.org receives approximately 491.3K monthly visitors and ranks #108,306 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:27 on the site.
The majority of gpb.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about gpb.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gpb.org directly at https://gpb.org.