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GraceBlood: The EDI Powerhouse You're Not Watching
16 people, $1.4M revenue, and a monopoly on a niche that powers global supply chains
In a world obsessed with AI hype and SaaS unicorns, GraceBlood LLC operates quietly in the critical plumbing of commerce: Electronic Data Interchange (EDI). This isn't sexy tech—it's the invisible infrastructure that moves billions in goods every day, and this 16-person team is owning their slice of it.
"In the EDI world, you don't need to be everywhere—you just need to be the only one that works perfectly for your specific niche."
The Invisible Infrastructure Play
GraceBlood isn't chasing the 7,280 monthly searches for 'electronic data interchange.' They're winning on the long tail—'retailer inventory activities edi' gets only 90 searches monthly, but that's their exact customer. With 63% organic traffic, they're not buying ads; they're answering specific, painful questions that only supply chain managers ask.
The Human-Tech Balance
With just 16 employees and $1.4M revenue (~$87k per employee), GraceBlood is hyper-efficient. Their leadership isn't just technical—they're specialists. Shandra Locken handles client success and marketing, Lydon Blood handles onboarding, and Mark Klein is the senior integration analyst. This isn't a tech company pretending to be a service; it's a service company built on deep technical expertise.
The tech stack tells a story: Tailwind CSS, Bootstrap, PWA, Zendesk, and Cloudflare. They're not reinventing the wheel—they're building reliable, fast, and secure experiences. No fancy AI, no blockchain, just solid infrastructure. Their social presence (Twitter, YouTube, LinkedIn) is professional but not viral, focusing on education over entertainment.
- They own the 'EDI meaning' and 'EDI capable meaning' search terms—educational queries that convert to high-value B2B clients
- 100% of traffic is from 'undefined' countries, suggesting a US-focused client base with strong domestic supply chains
- Direct traffic (21%) indicates strong brand recall and repeat business—critical in a service-based model
The Unsexy Unicorn
GraceBlood proves you don't need to chase trends to build a valuable, sustainable business. Sometimes the biggest opportunities are in the infrastructure everyone else ignores.
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EDI Solutions & Services - Trusted EDI Provider | GraceBlood LLC
Future-proof your supply chain with GraceBlood's EDI solutions, connecting people & processes with EDI technology. Speak to an expert today.
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About graceblood.com
Future-proof your supply chain with GraceBlood's EDI solutions, connecting people & processes with EDI technology. Speak to an expert today.
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Technology Stack
graceblood.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
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Traffic & Audience
graceblood.com receives approximately 2.5K monthly visitors and ranks #6,255,919 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
The majority of graceblood.com's traffic comes from .
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