While everyone chases digital scale, Grachtenatelier.nl has quietly built a $7.7M empire selling the one thing algorithms can't replicate: human connection through workshops. This isn't a tech startup—it's an experience factory that just happens to have 38 employees and a 45% direct traffic rate.

"In an age of digital fatigue, Grachtenatelier proves that physical experience businesses can out-earn pure-play SaaS companies."

Jacqueline Backers-Mulders, the organizational force behind this creative culinary empire, has built something remarkable: a local experience business that scales regionally. With 22 technologies detected in their stack, they're not tech-averse—they're tech-selective. They use what works (Google Analytics, GTM) and ignore what doesn't.

• 45% direct traffic signals strong brand recall and repeat customers
• Top keyword 'grachtenatelier utrecht bonbons' dominates local chocolate workshop searches
• 43% organic traffic shows they're discoverable without heavy ad spend
• 38 employees for $7.7M revenue = ~$203K per employee (exceptional for experience economy)