gradability.com.au
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Gradability: The $36M Grad Hiring Machine You've Never Heard Of
A deep dive into the Australian startup quietly revolutionising graduate employability with a 200-person team and explosive growth.
In the shadowy corners of Australia's $200B education-tech market, a company called Gradability is executing a masterclass in B2B SaaS dominance. With 201 employees and $36.5M in revenue, they've built an empire on the single most painful problem for enterprises: finding, training, and retaining top graduate talent. This isn't just another EdTech play—it's a precision-engineered hiring pipeline.
"They're not selling courses—they're selling certainty. Every graduate becomes a measurable ROI asset, not a hiring gamble."
The B2B Trojan Horse Strategy
Gradability's genius lies in its dual-market approach. While students access their platform, the real money flows from enterprise partners—Coles, banks, and ASX-listed giants desperate for vetted talent. Their 201-person team isn't scaling content; they're scaling relationships. Notice how 'ReadyGrad' (930 monthly searches) dominates their keyword strategy? That's not SEO fluff—it's a branded hiring pipeline that turns search traffic into enterprise contracts.
The Revenue-to-Traffic Paradox
Here's what makes Gradability fascinating: $36.5M revenue with only 3,486 monthly visitors. That's $10,471 per visitor—unheard of in consumer tech. This isn't a traffic play; it's a high-touch enterprise sales machine. The 57% organic traffic suggests they're not buying their way in—they're being discovered by desperate HR managers searching for 'ReadyGrad' solutions. The 29% direct traffic proves their brand stickiness: when you need graduates, you type gradability.com.au directly.
The tech stack reveals their playbook: jQuery and Bootstrap for rapid enterprise deployment, Tailwind CSS for consistent branding, and LinkedIn Insight Tag for precision retargeting of corporate decision-makers. This isn't a cutting-edge consumer app—it's a robust, reliable platform that enterprises trust with their most critical talent pipeline. The PWA capability suggests mobile-first student engagement while maintaining desktop-heavy corporate workflows.
- Enterprise-first model: 201 employees serving corporate clients, not students
- Keyword dominance: 'ReadyGrad' (930 monthly searches) = branded hiring pipeline
- Revenue concentration: $36.5M from a likely small number of large enterprise contracts
- Traffic efficiency: 57% organic suggests strong word-of-mouth in corporate Australia
- Team structure: Customer Service & Placements (Sharon Parsons) shows operational depth
The $100M Question
Gradability is building an unassailable moat in Australian graduate hiring. With 201 employees and $36.5M revenue, they're poised to become the default infrastructure for enterprise talent pipelines. The real question isn't if they'll scale—it's how fast they can capture the $2B+ enterprise learning & development market.
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Gradability | Revolutionising graduate employability.
Revolutionising graduate employability.
Gradability
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About gradability.com.au
Revolutionising graduate employability.
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Technology Stack
gradability.com.au uses 15 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts
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PHP
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Twitter Cards, PWA
Traffic & Audience
gradability.com.au receives approximately 3.5K monthly visitors and ranks #5,183,289 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.
The majority of gradability.com.au's traffic comes from .
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