gradconnection.com
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GradConnection: The Quiet Giant of Graduate Hiring
How a 30-person team powers Australia's top graduate recruitment pipeline
In a world obsessed with unicorn valuations, GradConnection operates as a stealthy monopoly—powering the graduate hiring pipeline for 80% of Australia's top employers. This isn't a startup chasing scale; it's an infrastructure play that became indispensable.
"They built the LinkedIn for graduates before LinkedIn had a dedicated graduate product—and now they own the category."
The Infrastructure Play
GradConnection didn't chase the flashy B2C consumer app route. Instead, they built deep integrations with enterprise HR systems. With 80% of Australia's top graduate employers using their platform, they've created a network effect where students must join to access opportunities, and employers must join to access talent. It's a classic two-sided marketplace with lock-in effects.
The SEEK Acquisition Strategy
When SEEK acquired GradConnection, it wasn't for the brand—it was for the data and relationships. The platform's 284K monthly visits and 52% organic traffic show a brand that owns its discovery channel. With keywords like 'gradconnection' (8,760 monthly searches) dominating, they've built a moat around graduate recruitment that even SEEK's scale couldn't replicate from scratch.
The tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap—no over-engineering here. They're not chasing the latest JavaScript frameworks because their users (students and recruiters) need speed and reliability, not cutting-edge tech. This is a business focused on outcomes, not tech novelty.
- Monopoly in Australian graduate recruitment (80% market share)
- Network effects: students need it to find jobs, employers need it to find talent
- Low-cost customer acquisition via organic search (52% of traffic)
- Acquired by SEEK, giving them enterprise-grade resources without startup pressure
The Unsexy Infrastructure That Matters
GradConnection proves that in B2B, boring beats flashy. They own a critical workflow, have network effects, and serve a market that can't afford to switch. That's how you build a $3.5M revenue business with 30 people—and become indispensable to an industry.
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About gradconnection.com
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Company Overview
Technology Stack
gradconnection.com uses 15 technologies across their website including Font Awesome, Google Fonts, Laravel, Squarespace, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
CDN
jsDelivr
Cloud & Hosting
Cloudflare
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
gradconnection.com receives approximately 284.5K monthly visitors and ranks #148,175 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:38 on the site.
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This page provides publicly available information about gradconnection.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gradconnection.com directly at https://gradconnection.com.