In a market obsessed with explosive growth and viral acquisition, Gradelink plays a different game entirely. They aren't chasing headlines; they're capturing 66% of their traffic directly, signaling a product so sticky it requires no marketing middleman. This is the story of a SaaS company that dominates by being indispensable.

"When 66% of your traffic is direct, you haven't just built a product; you've built a daily habit."

With a team of just 69 people generating $11.2M in revenue, Gradelink operates with a revenue-per-employee ratio of ~$162k. This is lean, efficient execution. They aren't burning cash on growth hacks; they're investing in stability. The tech stack is unpretentious—jQuery, Core-js, Zendesk—prioritizing reliability over the latest frameworks. It’s a B2B workhorse, not a B2C show pony.

• The 'Direct Traffic' Moat: 66% of visitors bypass search engines entirely, indicating deep integration into school workflows.
• The Trust Factor: A 4.7/5 Trustpilot rating across 77 reviews proves they are solving real pain points for administrators.
• The Efficiency Play: $11.2M revenue with a 69-person team suggests high-margin, low-churn operations.