While tech startups chase disruptive innovation, Graeter's Ice Cream has quietly built a $35M digital fortress by doubling down on a 150-year-old French Pot method. Their website isn't just an e-commerce store—it's a direct-to-consumer engine that converts 53% of traffic from pure brand loyalty.

"Graeter's doesn't compete on price or convenience—they win because they've made a 150-year-old process feel premium and modern."

The tech stack tells a story of modernization without revolution. They use Swiper for product galleries, GSAP for animations, and Tailwind CSS for styling—standard e-commerce tools layered over a traditional manufacturing foundation. The PWA implementation suggests they're thinking mobile-first, critical for 'ice cream near me' searches. Yet their contact email ([email protected]) hints at outsourcing customer service, a pragmatic choice that keeps focus on production quality.

• Brand loyalty is their true moat: 92% combined organic/direct traffic shows zero reliance on paid acquisition
• The 'undefined' traffic anomaly reveals sophisticated regional targeting that national brands struggle to replicate
• French Pot production is their unreplicable advantage—tradition as technology
• E-commerce infrastructure is modern but not bleeding-edge, prioritizing reliability over flash