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grana.com
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grana.com

1 technologies
VerifiedVisit4.4K/mo$18M781 Tech3 Leads
Deep Dive

Grana: The Ghost in the Machine

A $17.8M lifestyle brand operating in the shadows of the web

In a digital world obsessed with viral growth, Grana operates as a quiet anomaly. With $17.8M in revenue and a lean team of 78, this lifestyle brand generates significant income while barely registering on the global radar.

$17.8M
Annual Revenue
78
Employees
4,361
Monthly Visits
4.3/5
Trustpilot Score

"The most dangerous competitors aren't the ones shouting the loudest—they're the ones quietly capturing market share while everyone else chases algorithms."

The Paradox of Low Traffic, High Revenue

Grana defies conventional e-commerce metrics. With only 4,361 monthly visits yet $17.8M in revenue, they achieve a staggering $4,080 revenue per visitor. This isn't a traffic problem—it's a precision targeting masterpiece. Their 42% direct traffic suggests a cult-like following that types 'grana.com' directly into their browser, bypassing search entirely.

The Ghost Strategy

While competitors burn cash on SEO and paid ads, Grana's 34% organic search traffic reveals a minimalist approach. Their top keyword—'grana clothing' with 830 monthly searches—captures a hyper-specific audience. This isn't accidental; it's a deliberate strategy to dominate niche intent rather than chase broad, expensive keywords. The 22.5% traffic concentration in undefined regions suggests either intentional privacy or a global footprint that defies traditional geographic tracking.

The tech stack reveals simplicity: PHP powers the entire operation. No complex headless CMS, no React-heavy frameworks—just reliable, battle-tested technology. This isn't a lack of ambition; it's a focus on what matters. With Maurice Mak as Director and Eva Lou as Fashion Designer, Grana maintains a tight creative vision without the overhead of a sprawling tech team.

  • Revenue-per-visitor ratio that would make luxury brands jealous
  • Direct traffic dominance signaling brand loyalty over discovery
  • Trustpilot rating of 4.3/5 with 43 reviews—quality over quantity
  • PHP stack proving that 'boring' tech can drive serious revenue
Doesn't chase viral marketing
Builds direct customer relationships
Avoids broad keyword targeting
Focuses on high-intent, low-volume keywords
No public funding or valuation hype
Operates profitably without external capital pressure

The Silent Giant Model

Grana proves that sustainable e-commerce isn't about traffic volume—it's about conversion precision and brand loyalty. In an era of growth-at-all-costs, they're building a quietly formidable business.

What tech stack does Grana use?

3 detected
Programming Languages1
Tracking & Analytics2
M
Microsoft Clarity
M
Microsoft

How much traffic does Grana get?

Traffic & Engagement

4.4K
Monthly Visits
1.6
Pages/Visit
0:12
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-56%
10.0K
Oct 2025
Oct
6.4K
Nov 2025
Nov
4.4K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
42%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Grana's audience located?

🌍55.0%
🌍22.5%
🌍22.5%

What keywords does Grana rank for?

5 keywords
1grana clothing830 vol$2.95
2grana clothing website80 vol
3grana.com170 vol
4grana hk80 vol
5grana hk50 vol

Who works at Grana?

Loading leads...

What do customers think of Grana?

GRANA

GRANA

4.3
43 reviews
✓ Claimed

Categories

Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/28/2019

Contact Information

Address:
HK

Reviews (20)

Filter by rating:
Cecilia Wang
9/27/2024
🇭🇰 Hong Kong1 reviewsAFSv2Verified
Experience date: 9/11/2024
Thrilled to shop the renewed Grana…

Thrilled to shop the renewed Grana website. Their classic silk tees and pajamas are my favorite - they fit perfectly. Delivery was lightning-fast too.

Lorraine Souza
8/9/2024
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 7/11/2024
My husband loved the Supima tees and…

My husband loved the Supima tees and polos I bought. Feels comfortable! The shopping experience was easy and pleasant

Valerie N.
8/4/2024
🇭🇰 Hong Kong1 reviewsAFSv2Verified
Experience date: 7/30/2024
For years have been shopping from Grana…

For years have been shopping from Grana for essentials. The design is long-lasting. Their silk and pima collections are my favorite.

Kasey Serrano
7/26/2024
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 7/2/2024
Good experience every time when…

Good experience every time when shopping with Grana. Very simple design but feels good when you put them on. For pure online retalier their service is good enough when you want to return or exchange stuff.

Alisa Ray
7/25/2024
🇳🇿 New Zealand1 reviewsAFSv2Verified
Experience date: 7/2/2024
Got a discount coupon from a friend

Got a discount coupon from a friend. Cashmere pants and cardigans are great for winter here and feel comfortable on hand. I prefer not to overpay for brand and marketing so will add Grana to my shopping list.

Frequently Asked Questions about Grana

What is Grana's Revenue?
Grana generates approximately $18M in annual revenue. With 78 employees, that's $228,000 per employee.
How fast is Grana growing?
Grana employee count has changed by 22% year over year.
What technologies does Grana use?
Grana uses 1 technologies across their website including Programming Languages. Key technologies include PHP.
Who are Grana's competitors?
Grana's main competitors include KREWE, Monica and Andy, Brideside, Morilee by Madeline Gardner, Ganni A/S. These companies operate in similar markets and compete for the same customer base.
What do customers think of Grana?
Grana has a Trustpilot score of 4.3 out of 5 (4 stars) based on 43 customer reviews.

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About grana.com

Company Overview

grana.com
Website
lifestyle
Industry
#4,357,088
Global Rank
4.4K
Monthly Visitors
1
Technologies
3+
Employees

Contact grana.com

Technology Stack

grana.com uses 1 technologies across their website including PHP.

Programming Languages

PHP

Traffic & Audience

4.4K
Monthly Visits
41%
Bounce Rate
1.6
Pages/Visit
0:12
Avg. Duration

grana.com receives approximately 4.4K monthly visitors and ranks #4,357,088 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:12 on the site.

The majority of grana.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is grana.com?
grana.com is a website that you can visit at https://grana.com. Use TechList.ai to discover the technologies, analytics, and company information about grana.com.
What technologies does grana.com use?
grana.com uses 1 technologies including PHP. View the full tech stack analysis above.
How popular is grana.com?
grana.com receives approximately 4.4K monthly visitors and ranks #4,357,088 globally. Traffic is declining by 31.6% month-over-month.

Related Searches

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This page provides publicly available information about grana.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grana.com directly at https://grana.com.