In a market obsessed with focus, Gravelsoft stands out for all the wrong reasons. With 144 employees and $23M in revenue, this 'tech services' company has somehow pivoted to selling personalized bar necklaces—a move that screams identity crisis, not innovation.

"When your website traffic is zero and your product is jewelry, you're not a tech company—you're a confused retailer with a tech stack."

The tech stack tells its own story: Tailwind CSS, Bootstrap, Ant Design, Google Fonts, Google Ads, and Astro. This is a toolkit for building lightweight web apps, not for managing a $23M jewelry empire. The presence of Google Ads suggests they're spending on acquisition, but with zero traffic, it's either ineffective or the data is incomplete. The privacy page links to GoDaddy, not a custom legal framework—another sign of a minimal operation.

• 144 employees generate $23M in revenue—about $160k per person, low for tech but plausible for retail
• Zero monthly visits despite a live website indicates either a recent launch or a dead project
• No social profiles or backlinks means zero brand-building effort
• The product is hyper-niche (personalized bar necklaces), limiting scale potential
• Tech stack is modern but mismatched with the business model