gravitricity.com
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Gravitricity: The Gravity Battery Play
A deep dive into a 29-person, $4.3M revenue heavy engineering startup disrupting energy storage
Gravity isn't just a force that keeps us grounded—it's a $4.3M revenue opportunity for Gravitricity. In a market obsessed with lithium-ion, this Edinburgh-based startup is betting the house on heavy weights and deep shafts to solve grid-scale energy storage.
"They're not building batteries—they're building physics-based infrastructure with 25-year lifespans that lithium can't touch."
The Silent Traffic Engine
With only 4,499 monthly visits, Gravitricity isn't playing the SEO game. Their traffic is 32% direct—meaning serious buyers and investors are typing in the URL, not stumbling through search. The top keyword 'gravity battery' gets 950 searches monthly, but they capture only a fraction. This is a high-intent, low-volume play: they don't need mass awareness, they need utility-scale decision-makers.
The Revenue Reality
At 29 employees and $4.3M revenue, that's ~$148K per employee—solid for heavy engineering. Compare that to battery startups burning cash with 10x the headcount. Gravitricity is capital-efficient, likely funded by strategic partners and grants, not VC blitzscaling. Their revenue likely comes from pilot projects and engineering contracts, not product sales. This is a pre-scale company with real revenue, not vaporware.
The real story is in the keywords. 'Gravity energy storage price' (100 monthly searches) and 'LinkedIn Gravitricity CEO' (30 searches) reveal a commercial buying journey. Engineers and procurement teams are researching costs, then stalking leadership. They're not ready to buy—they're evaluating a technology that promises 25-year lifespans and 85% round-trip efficiency. This is a long-cycle B2B sale where trust trumps traffic.
- Physics over chemistry: Gravity batteries use mass and height, not lithium-ion
- 25-year lifespan vs. 10-15 for lithium-ion—critical for utility infrastructure
- No degradation from charge cycles—weights don't wear out like batteries
- Scalable via existing infrastructure: abandoned mineshafts vs. new manufacturing
The Verdict: Infrastructure, Not Innovation Theater
Gravitricity is playing the long game—building heavy, slow-moving assets in a market obsessed with fast, flashy software. In a grid increasingly powered by intermittent renewables, gravity-based storage isn't sexy, but it's bankable. The real question isn't whether gravity works—it's whether they can scale before the lithium giants catch up.
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About gravitricity.com
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Traffic & Audience
gravitricity.com receives approximately 4.5K monthly visitors and ranks #4,197,400 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:24 on the site.
The majority of gravitricity.com's traffic comes from undefined, undefined, .
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