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Greene: The Waste Disruptor You Haven't Heard Of
Inside the €40M Spanish startup turning trash into treasure—and why their 173-person team matters.
While most startups chase SaaS margins, Greene is chasing something dirtier: the 50% of municipal waste that gets buried in landfills. They claim to be the only company in the market capable of valorizing this 'rejection fraction.' If they scale, they don't just change a business model—they change a city's skyline.
"They aren't just recycling; they are mining the urban waste stream for value that others literally throw away."
The Rejection Fraction Monopoly
Greene’s wedge is specific and defensible. They don't handle the easy recyclables (paper, glass). They target the 'rejection fraction'—the complex, mixed, or contaminated sludge that traditional recyclers reject. By owning this specific niche, they effectively hold a monopoly on the hardest-to-process waste streams in their region.
The 'Green Enterprise' SEO Play
Traffic data reveals a fascinating strategy. Despite being a heavy industrial operation, 52% of their traffic comes from organic search. They capture high-intent keywords like 'aceite pirolítico' (pyrolysis oil), signaling they are educating the market while building a B2B pipeline. They aren't just a plant; they are a knowledge hub.
The team composition tells the story of their complexity. With a Biologist (Melchor Cazorla), a Plant Engineer (José Hereñu), and a Safety Technician (Cecilia Laconi), Greene is a hybrid of biotech and heavy industry. This isn't a software wrapper; it's deep hardware and chemical engineering.
- Deep Tech Moat: Their 'I+D+i' headline suggests proprietary processing tech for complex waste.
- Revenue Validation: $40M revenue at this employee count (173) indicates high revenue-per-employee for the sector.
- Digital Presence: A surprisingly robust social footprint (LinkedIn, Twitter, YouTube) for an industrial player.
The Silent Giant of Spanish Circular Economy
With €40M in revenue and a lock on the 'impossible' waste fraction, Greene is proving that the dirtiest industries often hide the cleanest business models.
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Greene - Valorización de Fracción Rechazo de Residuos
Greene es la única empresa de valorización material de residuos sólidos, en su fracción rechazo, que existe en el mercado ¿Preparado para el cambio?
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About greene.es
Greene es la única empresa de valorización material de residuos sólidos, en su fracción rechazo, que existe en el mercado ¿Preparado para el cambio?
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greene.es uses 20 technologies across their website including Leaflet, Font Awesome, Google Fonts, reCAPTCHA, and more.
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greene.es receives approximately 2.9K monthly visitors and ranks #5,957,854 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:28 on the site.
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