greenlancer.com
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GreenLancer: The Industrial Backbone for Solar's Back Office
How a 55-person team quietly powers the engineering for millions in solar installations.
While solar installers fight for customers, GreenLancer fights for the paperwork. They are the invisible infrastructure solving the permit bottleneck, turning a 4-week engineering delay into a 24-hour turnaround.
"GreenLancer isn't selling software; they are selling time—specifically, the 4 weeks an installer loses waiting for permit drawings."
The $10M Bootstrapped Grind
With 55 employees generating $10.4M in revenue, GreenLancer clocks in at roughly $189K per employee—a lean efficiency metric for a heavy engineering firm. Their traffic profile reveals a mature, referral-heavy business: 51% direct traffic suggests high brand recall and repeat usage, while 42% organic search captures intent-driven buyers looking for specific engineering answers.
The keywords tell the real story. Users aren't searching for 'solar installers'; they are searching for 'solar panel system, backup battery, and interconnect diagram' and tax credit nuances. This indicates GreenLancer’s audience is technically savvy—installers and engineers who need precision, not marketing fluff.
Niche Dominance Over Mass Appeal
GreenLancer’s strategy is surgical. By focusing strictly on the B2B layer of the solar stack—permits, engineering, and repair services—they avoid the crowded consumer-facing market. Their LinkedIn and Facebook presence suggests a community-driven approach, likely leveraging peer validation in a trust-heavy industry.
- The 'Invisible Utility' Model: They act as the engineering department for hundreds of installers who lack in-house capacity.
- Search Intent Capture: Ranking for high-intent, technical queries (like NEC code compliance) establishes authority.
- Operational Leverage: A small team scales via a platform model, not headcount.
The Pick-and-Shovel Play in a Gold Rush
GreenLancer proves that in the solar boom, the most durable businesses aren't the ones selling the dream—they're the ones doing the math.
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GreenLancer | EV and Solar Permit Design & Engineering
GreenLancer offers fast, affordable solar permit design, engineering, and repair services with unmatched quality and turnaround time.
GreenLancer
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About greenlancer.com
GreenLancer offers fast, affordable solar permit design, engineering, and repair services with unmatched quality and turnaround time.
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greenlancer.com uses 28 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, and more.
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greenlancer.com receives approximately 60.6K monthly visitors and ranks #486,332 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:17 on the site.
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