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GreenSlate: The Unsexy $66M Payroll Giant
How a boring B2B fintech built a moat in Hollywood's backend
While everyone chases AI hype, GreenSlate quietly dominates the $100B+ entertainment production ecosystem by solving the one problem Hollywood can't automate away: paying cast and crew correctly. This isn't a startup; it's a $66M revenue machine running on the industry's unglamorous infrastructure.
"In entertainment, payroll isn't a feature—it's the entire business model. GreenSlate owns the infrastructure everyone else ignores."
The 63% Direct Traffic Moat
With 63% of traffic coming direct (vs. 33% organic), GreenSlate demonstrates exceptional customer retention. This isn't a startup burning cash on SEO; it's a platform where production managers literally bookmark the login page. The 6,590 monthly searches for 'greenslate' alone prove they've become the default verb for entertainment payroll.
The Unsexy Scalability Play
While competitors chase venture capital, GreenSlate scaled to $66M revenue with zero disclosed funding. Their 295 employees service a $100B+ industry with precision. The real growth story? They're capturing the 'gig economy' of Hollywood—where every production is a temporary LLC needing instant payroll compliance.
The tech stack reveals their strategy: jQuery, Tailwind, and Bootstrap aren't flashy, but they're battle-tested. GreenSlate prioritizes reliability over reinvention. Their social presence (@thisisgslate across all platforms) shows a company that understands its audience: busy producers who need solutions, not hype.
- Owns the compliance nightmare: California unemployment, union rules, multi-state productions
- Built for production cycles: Temporary LLCs, per-project accounting, cast/crew complexity
- Service-first model: 295 employees vs. pure SaaS automation—human expertise as a feature
The Boring Billion-Dollar Playbook
GreenSlate proves infrastructure beats innovation in saturated markets. They're not building the future of entertainment—they're ensuring it gets paid.
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Entertainment Payroll & Production Accounting | GreenSlate
Discover the only entertainment payroll & production accounting platform you will ever need. Better tech. Better service. Visit GreenSlate to learn more!
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About greenslate.com
Discover the only entertainment payroll & production accounting platform you will ever need. Better tech. Better service. Visit GreenSlate to learn more!
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greenslate.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
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greenslate.com receives approximately 41.0K monthly visitors and ranks #889,940 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:42 on the site.
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