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GreenSTOP: The $0.9M Micro-Dispensary Tech
A 4-person team building smart dispensary software with $0.9M in revenue.
In a cannabis tech landscape dominated by massive multi-state operators, GreenSTOP is quietly building a niche empire. With just 4 employees and a $0.9M revenue run rate, they are proving that smart dispensary software doesn't require a Silicon Valley valuation to be profitable.
"They aren't trying to be the Shopify of cannabis; they are the bespoke tailor in a world of fast fashion."
The Micro-Team Model
With a leadership team of just four—Co-CEOs James Edwards and Timothy Island, alongside Director of Sales Jamil P.—GreenSTOP operates with the agility of a startup but the revenue of a mature small business. Their lean structure suggests a high-margin software model where every dollar of revenue is maximized without the bloat of traditional enterprise SaaS.
The SEO Moat
Despite a global rank of #6.5M, GreenSTOP commands specific, high-intent search volume. They rank for 'green stop' (440 monthly volume) and 'royal healing lompoc' (360 volume), indicating a hyper-localized strategy. They aren't casting a wide net; they are dominating specific dispensary ecosystems, likely powering the backend for regional players like Royal Healing.
Their tech stack reveals a pragmatic approach. They leverage WordPress and WooCommerce—proven, open-source tools—rather than building a complex custom engine from scratch. This allows them to focus resources on the 'Smart Dispensary' features that matter to their clients, keeping development costs low while maintaining robust functionality.
- Niche Dominance: Capturing specific regional search terms rather than competing on broad keywords.
- Lean Operations: 4 employees generating ~$225k revenue per head.
- Pragmatic Tech: WordPress/WooCommerce stack minimizes technical debt.
- Hybrid Traffic: Balanced 36% organic vs. 39% direct traffic suggests strong brand recall.
The Quiet Giant Strategy
GreenSTOP isn't chasing unicorn status; they are building a sustainable, high-margin software business that serves the backbone of local cannabis retail.
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GreenSTOP | Smart Dispensary™️
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About greenstop.us
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greenstop.us uses 11 technologies across their website including Google Fonts, PHP, WordPress, and more.
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WooCommerce
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greenstop.us receives approximately 821 monthly visitors and ranks #6,469,652 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:05 on the site.
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