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GreenYellow: The B2B Energy Transition Accelerator
Deep dive into a €346M-funded decarbonization platform with a 1.4-star trust problem
GreenYellow positions itself as a committed accelerator of the energy transition, offering 100% financed decarbonation solutions for heavy industry. But with just 500 monthly visitors and a 1.4/5 Trustpilot rating, the gap between their €346M funding and market traction tells a different story.
"A €238M revenue company with 793 employees can't drive 500 monthly visitors to their domain—this isn't a marketing problem, it's a product-market fit signal."
The Enterprise Paradox
GreenYellow has built a massive B2B machine—793 employees, $238M in revenue—yet their web presence is virtually invisible. The 100% direct traffic means they're not acquiring digitally; they're selling through traditional enterprise channels. This is a classic old-school industrial company that hasn't cracked digital distribution.
The Trust Gap
With a 1.4/5 Trustpilot rating from 44 reviews, GreenYellow faces a critical reputation issue. For a company selling 'committed' decarbonation solutions, this rating suggests serious friction in customer experience—likely in implementation, financing, or post-sale support. The 2,120 monthly searches for 'greenyellow' show brand awareness, but the rating shows conversion hesitation.
The tech stack reveals a modern front-end (Tailwind, Bootstrap, Swiper) but the traffic data exposes a fundamental disconnect. They're building for enterprise RFPs, not organic discovery. The 'undefined' country traffic (100%) suggests either tracking issues or a geo-blocked presence—both red flags for a digital-first strategy.
- Traffic acquisition is non-existent: 502 monthly visits from a 793-employee company is a rounding error
- Brand search dominates (2,120 volume for 'greenyellow') but converts poorly (1.4 Trustpilot rating)
- 100% direct traffic indicates zero SEO/content strategy—purely outbound sales
- Heavy industry focus means long sales cycles and implementation complexity (likely driving negative reviews)
The Verdict: Funded Legacy vs. Digital Native
GreenYellow is a traditional industrial player with startup funding but pre-internet distribution. For investors, the question is whether they can evolve; for founders, it's a cautionary tale about building moats beyond capital.
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GreenYellow - Accélérateur engagé de la Transition Énergétique
GreenYellow, Accélérateur engagé de la transition énergétique. Découvrez notre plateforme d'offres de décarbonation 100% financée
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le pire des fournisseurs d'energie…
le pire des fournisseurs d'energie alternative, du harcelement telephonique suite a leur incompetence, louper un prelevement automatique ? le be a ba quand on se lance dans le business, des guignols... a fuir
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About greenyellow.fr
GreenYellow, Accélérateur engagé de la transition énergétique. Découvrez notre plateforme d'offres de décarbonation 100% financée
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Technology Stack
greenyellow.fr uses 21 technologies across their website including Leaflet, Mapbox, Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, and more.
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Leaflet, Mapbox
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Font Awesome, Google Fonts
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HSTS, Cloudflare Turnstile
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PHP
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WordPress
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Traffic & Audience
greenyellow.fr receives approximately 502 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of greenyellow.fr's traffic comes from .
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