In a market saturated with generic e-commerce, Greetz has carved out a defensible moat by making digital gifting feel deeply personal. With over 1.8 million monthly visitors, they've become the default Dutch platform for cards, flowers, and surprises. But their success isn't just about volume—it's about mastering the emotional transaction.

"Greetz doesn't sell cards—they sell the moment of connection, and they've built a $15M business around that emotional gap."

What makes Greetz unique is their hybrid model. They're not just a marketplace—they're a platform. By offering everything from digital cards to physical flowers and ballonnen (balloons), they've created a one-stop celebration ecosystem. Their 'before 23:00, delivered today' promise transforms digital gifting from a planning exercise into an impulse decision, capturing last-minute emotional moments that traditional florists can't match.

• Dominates Dutch gifting with 94% traffic from the Netherlands—hyper-local focus creates insurmountable brand equity
• Trustpilot rating of 3.9/5 with 35K+ reviews shows high volume but room for improvement in customer satisfaction
• Leverages Moonpig Group infrastructure (careers page redirects to Moonpig) for operational scale while maintaining local brand identity