gresb.com
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GRESB: The ESG Data Engine for Real Estate
How a Dutch startup became the default benchmark for green building performance
GRESB isn't just another ESG rating agency—it's the operating system for sustainable real estate. With 175 employees and $40.4M in revenue, this Amsterdam-based powerhouse has quietly become the single source of truth for investors tracking the green transition of the built environment.
"GRESB has achieved what most ESG startups dream of: becoming the mandatory scorecard for institutional capital allocation."
The Investor-Manager Flywheel
GRESB's genius lies in its network effects. The platform serves two distinct masters: investors demanding standardized ESG data, and managers needing to benchmark performance. This dual-sided marketplace creates a lock-in effect—once a major pension fund requires GRESB scores, every real estate manager must participate, creating a data moat that's nearly impossible to replicate.
The Traffic Tells the Story
With 61,639 monthly visits and a #546,747 global rank, GRESB operates in a hyper-niche vertical. The 47% organic search rate reveals strong brand recognition—people aren't stumbling upon GRESB, they're searching for it. The 39% direct traffic confirms institutional users return to the platform as part of their daily workflow, not just during annual reporting cycles.
The keyword data exposes GRESB's strategic positioning. While 'gresb' dominates with 1,740 monthly searches, the platform also captures high-intent queries like 'gri sector standards real estate' (610 searches). This suggests GRESB isn't just a reporting tool—it's becoming the de facto standard that aligns with broader ESG frameworks, effectively absorbing the complexity of multiple reporting standards into a single score.
- Revenue-per-employee ratio of ~$230K indicates a high-value B2B SaaS model
- The 16.9% traffic concentration in 'undefined' countries suggests global reach with privacy-focused analytics
- Trustpilot rating of 3.2/5 from only 1 review reveals low consumer touchpoint—this is a pure enterprise play
GRESB Wins by Being the Standard
In a fragmented ESG landscape, they've built the scoring system that money follows—turning data into a defensible moat.
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They fired me just after 3 weeks
They fired me after moving me from Mexico. I have just landed in NL. I had to be in the office 1 day after, 15 days later, I got fired.
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gresb.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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PHP
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WordPress
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Google Tag Manager, Google Analytics
Traffic & Audience
gresb.com receives approximately 61.6K monthly visitors and ranks #546,747 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:59 on the site.
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