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The AI That Sees Waste Differently
Greyparrot isn't just sorting trash—it's revolutionizing the $2 trillion waste economy with computer vision.
While the world obsesses over generative AI, a London-based startup is quietly using computer vision to tackle a $2 trillion global waste crisis. Greyparrot AI doesn't just see trash—it sees the hidden value in every discarded item, turning waste streams into profit streams for facilities handling 100 million tons of material annually.
"They're not building another waste app—they're building the operating system for the circular economy."
The Recovery Facility Revolution
Greyparrot's 54-person team is taking on an industry that's been analog for decades. Their AI waste analytics platform helps recovery facilities identify materials with 94% accuracy—far surpassing human sorting capabilities. With $7.3M in revenue and backing from top-tier VCs, they're proving that waste intelligence isn't a niche—it's infrastructure.
The Growth Trajectory
The numbers tell a compelling story: 10,964 monthly visitors, with 46% direct traffic—a strong signal of brand recall and returning users. Their organic search strategy captures high-intent keywords like 'greyparrot impact report' and 'greyparrot LCA,' positioning them as thought leaders in waste intelligence. The $29.7M funding round suggests investors see massive TAM in the circular economy.
What sets Greyparrot apart is their laser focus on the B2B infrastructure layer rather than consumer-facing solutions. While others build apps for recycling guides, Greyparrot's computer vision systems are deployed directly in MRFs (Materials Recovery Facilities), creating a data moat that gets smarter with every ton processed.
- Proprietary computer vision models trained on millions of waste images
- Real-time analytics dashboard for facility operators
- API-first approach enabling integration with existing sorting equipment
- Focus on packaging producers needing ESG compliance data
The Infrastructure Play
Greyparrot is betting that waste intelligence becomes as critical as cloud infrastructure for the circular economy. With $29.7M in funding and a clear B2B focus, they're building the data layer that will power the next generation of sustainable packaging and recycling mandates.
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Unlock the power of AI waste analytics | Greyparrot waste intelligence
The waste analytics platform helping recovery facilities and packaging producers to embrace waste intelligence, and recover more resources.
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About greyparrot.ai
The waste analytics platform helping recovery facilities and packaging producers to embrace waste intelligence, and recover more resources.
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greyparrot.ai uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
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greyparrot.ai receives approximately 11.0K monthly visitors and ranks #1,438,862 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 0:23 on the site.
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