The phrase 'bank you can build on' isn't just a tagline—it's a direct challenge to the monolithic, closed-off legacy of traditional banking. Griffin isn't selling accounts; they're selling a platform. For founders and product teams tired of wrestling with brittle APIs and regulatory moats, this is the infrastructure layer that finally gets it.

"They aren't just providing banking APIs; they're providing the regulatory and operational scaffolding that lets you skip the 3-year build cycle."

The strategic positioning here is aggressive. By offering 'the bank you can build on,' Griffin is targeting the entire ecosystem of financial products that don't want to become banks themselves. From embedded finance to niche B2B payment platforms, the addressable market is essentially every software company looking to integrate financial services. Their clean URL structure (griffin.sh) and the separation of 'app.griffin.com' for the actual banking interface shows a mature understanding of domain architecture and user experience.

• 192 employees generating $27.5M in revenue (approx. $143k/employee), indicating high efficiency for a regulated entity.
• Modern tech stack (Next.js, React, Vite) suggests a product that is agile and developer-friendly.
• Clear separation of concerns: 'griffin.sh' for marketing, 'docs.griffin.com' for developers, 'app.griffin.com' for users.
• Active social presence (Twitter, LinkedIn, YouTube) indicating a company that is investing in brand and community building.