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grindley.com.au
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grindley.com.au

6 technologies
VerifiedGrowingVisit3.1K/mo$67M2116 Tech25 Leads
Deep Dive

Grindley: The Construction Giant You've Never Heard Of

A $67M revenue construction firm with a digital presence that defies logic

In the multi-billion dollar Australian construction industry, there exists a company generating $67.3M in revenue with just 211 employees—yet its website attracts fewer monthly visitors than a mid-tier food blog. This is the Grindley paradox: a legacy builder thriving in the analog world while its digital footprint remains virtually invisible.

$67.3M
Annual Revenue
211
Employees
3,146
Monthly Visits
#5.6M
Global Rank

"The most successful construction companies in Australia aren't winning on SEO—they're winning on relationships, and Grindley is a masterclass in that reality."

The Old-School Powerhouse

With 211 employees generating $67.3M in revenue, Grindley achieves an impressive $319K revenue per employee—strong for construction. This isn't a digital-first disruptor; it's a traditional builder that understands its core business. Their leadership team reads like a construction textbook: Daniel Baldacchino (Project Manager), Kathy Lloyd (Senior Design Manager), and Jeff Caterson (Senior Site Manager) represent decades of industry expertise. The low traffic numbers aren't a failure—they're evidence that their client acquisition happens through tender processes and referrals, not Google searches.

The SEO Paradox

Here's where it gets fascinating: 68% of Grindley's traffic comes from organic search, but their top keywords reveal the truth. 'Alexandria Park Community School' (690 monthly volume) and 'Botany Port Sydney' (480 volume) aren't branded searches—they're accidental captures of local landmarks. Grindley's actual brand term 'grindley' only sees 350 monthly searches. This tells us they're not investing in content marketing or SEO strategy. Their digital presence is a passive byproduct of their physical projects, not an active growth channel.

The tech stack reveals a similar story of pragmatism over polish. Drupal, jQuery, and Bootstrap suggest a website built years ago and left to function. There's no modern framework, no aggressive optimization, and no content strategy. For a $67M company, this digital footprint is shockingly minimal—yet they're clearly not suffering for it. This is construction's dirty secret: the best players often have the worst websites because their business development happens on job sites and in boardrooms, not on landing pages.

  • Revenue per employee: $319K (strong for construction)
  • Traffic sources: 68% organic, 18% direct (no paid acquisition)
  • Geographic focus: 100% Australia (no international expansion)
  • Leadership: 5 key managers, all with construction-specific titles
  • Tech stack: Legacy Drupal with jQuery/Bootstrap (no modern framework)
No content marketing strategy
Deep industry relationships
No modern tech stack
Efficient operations (high revenue/employee)
No international presence
Steady local market dominance
No visible customer acquisition funnel
Traditional business development that works

The $67M Lesson in Focus

Grindley proves you don't need digital transformation if you've already mastered your core business. But that moat won't last forever.

What tech stack does Grindley use?

13 detected
Analytics & Marketing1
JavaScript Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google APIs
L
LinkedIn
G
Google Analytics
G
Google Static
G
Google Tag Manager
L
LinkedIn

How much traffic does Grindley get?

Traffic & Engagement

3.1K
Monthly Visits
1.5
Pages/Visit
0:16
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+7%
2.9K
Oct 2025
Oct
2.9K
Nov 2025
Nov
3.1K
Dec 2025
Dec

Traffic Sources

Search
68%
Direct
18%
Social
6%
Referrals
6%
Email
0%
Paid
1%

Where is Grindley's audience located?

🌍100.0%

What keywords does Grindley rank for?

5 keywords
1grindley350 vol
2alexandria park community school690 vol
3botany port sydney480 vol
4roden cutler lodge gordon330 vol
5warrigal goulburn320 vol$1.39

How is Grindley's SEO?

Meta Tags

title30 chars

Welcome to Grindley | Grindley

H1 Tags

h1Commitment.

What is Grindley's revenue?

$67M
Annual Revenue
211
7%
Employees
$319K
Revenue/Employee
Pymble, AUS
Headquarters

Who works at Grindley?

Loading leads...

What do customers think of Grindley?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Grindley

What is Grindley's Revenue?
Grindley generates approximately $67M in annual revenue. With 211 employees, that's $319,000 per employee.
How fast is Grindley growing?
Grindley employee count has changed by 7% year over year.
What technologies does Grindley use?
Grindley uses 6 technologies across their website including Fonts, CMS, Analytics & Marketing. Key technologies include Google Fonts, Drupal, Google Analytics.
Who are Grindley's competitors?
Grindley's main competitors include Replacements. These companies operate in similar markets and compete for the same customer base.

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How to contact Grindley?

Contact Information

What are Grindley's key pages?

Export grindley.com.au Data

Download the complete tech stack, analytics, leads, and company data for grindley.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About grindley.com.au

Company Overview

grindley.com.au
Website
#5,641,024
Global Rank
3.1K
Monthly Visitors
6
Technologies
25+
Employees

grindley.com.au Key Pages

Contact grindley.com.au

Email Addresses

Technology Stack

grindley.com.au uses 6 technologies across their website including Google Fonts, Drupal, Google Analytics, and more.

Fonts

Google Fonts

CMS

Drupal

Analytics & Marketing

Google Analytics

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

jQuery

Traffic & Audience

3.1K
Monthly Visits
34%
Bounce Rate
1.5
Pages/Visit
0:16
Avg. Duration

grindley.com.au receives approximately 3.1K monthly visitors and ranks #5,641,024 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.

The majority of grindley.com.au's traffic comes from .

Frequently Asked Questions

What is grindley.com.au?
grindley.com.au is a website that you can visit at https://grindley.com.au. Use TechList.ai to discover the technologies, analytics, and company information about grindley.com.au.
What technologies does grindley.com.au use?
grindley.com.au uses 6 technologies including Google Fonts, Drupal. View the full tech stack analysis above.
How do I contact grindley.com.au?
You can contact grindley.com.au via email at [email protected] or through their contact page.
How popular is grindley.com.au?
grindley.com.au receives approximately 3.1K monthly visitors and ranks #5,641,024 globally. Traffic is growing by 7.5% month-over-month.

Related Searches

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This page provides publicly available information about grindley.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grindley.com.au directly at https://grindley.com.au.