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The Google-Backed Search Engine for Commerce
How GroupBy is redefining product discovery with Vertex AI
In a world where 70% of e-commerce searches fail, GroupBy isn't just building another search bar—they're weaponizing Google's own AI to turn browsing into buying. This is the story of a B2B search specialist that quietly powers the product discovery of major retailers.
"GroupBy isn't just a Google partner—they're the only search engine that's built its entire business around Google Cloud's Vertex AI for Commerce."
The Technical Edge
Their tech stack reveals a disciplined focus: Tailwind CSS and Bootstrap for speed, Cloudflare for security, and Google Analytics/Tag Manager for precision tracking. But the real magic is their exclusive use of Vertex AI Search for Commerce—Google's own machine learning platform for retail. This isn't a generic search tool; it's a specialized engine that understands automotive fitment APIs, product attributes, and buyer intent with surgical precision.
The Traffic Paradox
With only 7,272 monthly visits and a global rank of #3,056,662, GroupBy appears invisible. But this is misleading. Their 42% direct traffic and 41% organic search suggest they're not chasing broad keywords—they're capturing high-intent, niche searches. When someone searches 'automotive fitment api' or 'groupby product discovery,' they're not browsing; they're buying. This is the hallmark of a mature B2B player who wins on relevance, not volume.
The leadership team—Roland Gossage (CEO), Mark Alder (VP), and Srikant Nayak (CFO)—has steered the company toward a clear niche: B2B and B2C eCommerce search. Their $3M funding is modest compared to VC-backed unicorns, but with $12.9M in revenue and 89 employees, they're profitable and focused. This isn't a company burning cash on growth at all costs; it's a disciplined operator.
- Google Cloud Vertex AI exclusive partner: They don't build their own AI—they leverage the best in the world.
- Niche keyword dominance: 'Groupby' gets 8,000 monthly searches, showing strong brand recognition in their vertical.
- Automotive specialization: 'Automotive fitment API' is a top keyword, revealing deep expertise in complex product catalogs.
The Quiet Giant in Commerce Search
While others chase AI hype, GroupBy is quietly owning the infrastructure that powers product discovery for serious retailers.
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Meta Tags
GroupBy's Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce
Provide your shoppers with relevant & personalized B2B & B2C eCommerce search & recommendations experiences by utilizing Google Cloud Vertex AI Search for Commerce technology
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About groupbyinc.com
Provide your shoppers with relevant & personalized B2B & B2C eCommerce search & recommendations experiences by utilizing Google Cloud Vertex AI Search for Commerce technology
Company Overview
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groupbyinc.com uses 15 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Cloudflare, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
groupbyinc.com receives approximately 7.3K monthly visitors and ranks #3,056,662 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:04 on the site.
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