While consumers shop at branded kitchen and home stores across France, a €41.4M wholesale giant orchestrates the supply chain behind the scenes. Findis isn't a retailer—it's the invisible backbone of French home equipment distribution, with 296 employees quietly moving the needle in a fragmented market.

"Findis isn't selling to consumers—it's selling the infrastructure that enables others to sell to consumers. That's wholesale dominance."

The traffic split is revealing: 48% direct traffic versus 45% organic search. In the B2B wholesale world, direct traffic indicates strong client relationships and repeat business—the holy grail of distribution. This isn't a company chasing cold leads; it's a network effect in action. Professional buyers bookmark the site, return regularly, and transact directly.

• Multi-category wholesale strategy across appliances, audio, kitchen, and garden
• Strong regional presence (Sud Ouest) with national brand recognition
• Franchise animator model—owns the distribution network, not just the products
• Professional-focused traffic (48% direct) indicating B2B loyalty