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groupm.com
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groupm.com

11 technologies
VerifiedGrowingVisit13.8K/mo$130M41711 Tech25 Leads
Deep Dive

GroupM: The AI-Powered Media Juggernaut

WPP's global media collective navigating the AI era with $130M revenue and 417 employees

In a world reshaped by AI, media will be everywhere and in everything. GroupM isn't just adapting to this reality—they're building the infrastructure for it. As WPP's global media collective, they're positioning themselves as the intelligent growth engine for the AI era, but the numbers tell a more complex story.

$130.3M
annual revenue
417
employees
13,832
monthly visits
#1.49M
global rank

"GroupM isn't just buying ads—they're building the operating system for AI-era media consumption."

The Traffic Paradox

With only 13,832 monthly visits and a global rank of #1.49M, GroupM's public-facing website is surprisingly quiet for a $130M business. The 48% direct traffic suggests their real audience isn't browsing—they're logged in, briefed, and executing campaigns. This isn't a consumer-facing brand; it's a B2B infrastructure play where the interface is the relationship.

The AI Narrative vs. Reality

GroupM's positioning as an 'AI-era media collective' is bold, but their tech stack reveals a different story. Next.js and Tailwind CSS power a modern frontend, while Google Analytics and Microsoft Ads dominate the backend. The real AI play isn't visible yet—this is a company in transition, betting on intelligence while still running on 2020s infrastructure.

The keyword data reveals their strategic focus: 'groupm ooh' (out-of-home) commands 210 monthly searches, while 'groupm 台湾地址' (Taiwan address) shows international expansion intent. The 9,200 searches for 'groupm' itself indicate strong brand recognition in a niche B2B space, but the 2.9/5 Trustpilot rating from just 2 reviews suggests either limited public engagement or a customer base that doesn't bother with review platforms.

  • Traffic is concentrated: 48% direct, 37% organic—high intent, low discovery
  • Global footprint unclear: Top countries show 'undefined'—data transparency issues
  • Tech stack is modern but conventional: Next.js + Tailwind + Cloudflare
  • Revenue per employee: ~$312K—efficient but not exceptional for media
  • Backlinks: 265K—solid authority but not industry-leading
No visible AI product interface
Strong direct traffic (48%) = loyal client base
Low web traffic for a $130M company
Modern tech stack (Next.js, Tailwind)
Minimal public reviews/feedback
WPP backing provides enterprise credibility
Unclear geographic distribution
Niche keyword dominance in media buying

The Silent Giant in Media Tech

GroupM is building the AI-era media infrastructure quietly—revenue is solid, traffic is minimal, but the real action happens behind login screens and in boardrooms.

What tech stack does Groupm use?

15 detected
CDN1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager

How much traffic does Groupm get?

Traffic & Engagement

38.6K
Monthly Visits
-53.2%
6.0
Pages/Visit
35:34
Avg. Duration
23%
Bounce Rate
Monthly Traffic Trend-52%
81.2K
Oct 2025
Oct
82.5K
Nov 2025
Nov
38.6K
Dec 2025
Dec

Rankings

#638,135
Global Rank
#92,367
Germany Rank
Advertising and Marketing
Category

Backlinks & Authority

265.5K
Backlinks
7.4K
Ref. Domains
34
Authority Score
Low
Penalty Risk
Backlinks Trend-69%
862.9K
Jul 2025
Jul
645.4K
Aug 2025
Aug
409.0K
Sep 2025
Sep
267.1K
Oct 2025
Oct
269.4K
Nov 2025
Nov
265.5K
Dec 2025
Dec

Search Traffic

Organic
2.7K

Top Organic Keywords

#30groupm
1,600 vol100.0%
#91corem
70 vol
#84groupm company
1,300 vol

Where is Groupm's audience located?

🇩🇪Germany35.9%
🇮🇩Indonesia19.8%
🇬🇧United Kingdom10.1%
🇦🇹Austria6.4%
🇳🇱Netherlands5.4%

Device Distribution

Desktop74.6%
Mobile25.4%

What keywords does Groupm rank for?

5 keywords
1groupm ooh210 vol
2groupm 台湾地址20 vol
3groupm9.2K vol$1.13
4group m8.7K vol$1.17
5wppmedia2.6K vol$4.04

How is Groupm's SEO?

Open Graph Image

OG Image preview
og:image

https://www.datocms-assets.com/153350/1763223921-homepage-we-are-wpp-media.jpg

Meta Tags

title51 chars

Intelligent growth for the AI era. We are WPP Media

description154 chars

In a world reshaped by AI, media will be everywhere and in everything. We are WPP's global media collective, delivering intelligent growth for the AI era.

languageEN

H1 Tags

h1Intelligent Growth for the AI Era

What is Groupm's revenue?

$130M
Annual Revenue
417
23%
Employees
$313K
Revenue/Employee
New York, United States
Headquarters

Who works at Groupm?

Loading leads...

What do customers think of Groupm?

GroupM

GroupM

2.9
2 reviews

Categories

Online Marketing Agency#undefinedAdvertising Agency#undefinedMedia and Marketing Agency#undefinedMarketing Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Help
1/27/2025
🇨🇭 Switzerland1 reviewsOrganicUnverified
Experience date: 1/30/2024
total disaster

Management is terrible, no communication, unqualified employees...

Kenneth Skriver
4/24/2023
🇩🇰 Denmark6 reviewsOrganicUnverified
Experience date: 4/12/2023
Find another Marketing Agency!

Sadly, working with GroupM/Mindshare was a very bad and expensive experience. A lot of missing feedback and sales reports was very costfull for our company. Suggest to go somewhere else!

👍 1

Frequently Asked Questions about Groupm

What is Groupm's Revenue?
Groupm generates approximately $130M in annual revenue. With 417 employees, that's $312,500 per employee.
What does Groupm do?
In a world reshaped by AI, media will be everywhere and in everything. We are WPP's global media collective, delivering intelligent growth for the AI era.
How fast is Groupm growing?
Groupm has declined by 53.2% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Groupm?
When visiting Groupm, visitors view an average of 6.0 pages per visit, and spend around 35:34 on the site, and the bounce rate is 23.3%.
How do people find Groupm?
35.9K people (93%) visit Groupm directly. 2.7K (7%) find them through organic search.
Who uses Groupm?
Groupm's top market is Germany with 13.9K visitors (35.9%). Indonesia is 2nd with 7.6K (19.8%). United Kingdom is 3rd with 3.9K (10.1%).
What technologies does Groupm use?
Groupm uses 11 technologies across their website including CDN, Cloud & Hosting, Privacy & Consent. Key technologies include unpkg, Cloudflare, OneTrust.
Who are Groupm's competitors?
Groupm's main competitors include Dentsu, ConvertKit, sumo, Mailshake, B-kin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Groupm?
Groupm has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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What are Groupm's key pages?

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About groupm.com

In a world reshaped by AI, media will be everywhere and in everything. We are WPP's global media collective, delivering intelligent growth for the AI era.

Company Overview

groupm.com
Website
business_and_consumer_services
Industry
#1,493,355
Global Rank
13.8K
Monthly Visitors
11
Technologies
25+
Employees

Contact groupm.com

Technology Stack

groupm.com uses 11 technologies across their website including unpkg, Cloudflare, OneTrust, and more.

CDN

unpkg

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

13.8K
Monthly Visits
33%
Bounce Rate
3.0
Pages/Visit
2:48
Avg. Duration

groupm.com receives approximately 13.8K monthly visitors and ranks #1,493,355 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:48 on the site.

The majority of groupm.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is groupm.com?
In a world reshaped by AI, media will be everywhere and in everything. We are WPP's global media collective, delivering intelligent growth for the AI era.
What technologies does groupm.com use?
groupm.com uses 11 technologies including unpkg, Cloudflare, and 5 more. View the full tech stack analysis above.
How do I contact groupm.com?
You can contact groupm.com through their contact page.
What are groupm.com's social media accounts?
groupm.com is active on twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is groupm.com hiring?
Check groupm.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is groupm.com?
groupm.com receives approximately 13.8K monthly visitors and ranks #1,493,355 globally. Traffic is growing by 53.1% month-over-month.

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This page provides publicly available information about groupm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit groupm.com directly at https://groupm.com.