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GroupMe: The Stealth Giant of Group Texting
7.4M monthly visits, 17 employees, and the secret weapon for organized chaos.
While Silicon Valley obsesses over the next AI chatbot, a 14-year-old Microsoft subsidiary is quietly dominating group communication. GroupMe doesn't need hype; its 7.3 million monthly visitors prove it's the utility layer for the real world.
"The most powerful apps aren't always the newest ones—they are the ones embedded so deeply in our routines that we stop noticing them."
The 'Group' Paradox
GroupMe's data reveals a fascinating behavioral insight: 73% of traffic is direct. This isn't a discovery engine; it's a habit. Users don't search for 'best group chat app'—they type 'groupme.com' into their browser because it's the digital equivalent of a meeting room. With 'groupme' alone driving 461,600 monthly searches, the brand has become a verb for a specific type of casual, cross-platform coordination.
The Lean Operation
With just 17 employees and $1.5M in revenue, GroupMe operates with the efficiency of a startup but the traffic of a unicorn. This ratio—7.3M visits per 17 employees—is exceptionally high. It suggests a product that has reached 'maintenance mode' maturity, where the tech stack (Tailwind, Bootstrap) is stable, and the user base is self-sustaining. They aren't chasing growth; they are harvesting retention.
The tech stack tells a story of pragmatism over flash. Using Tailwind CSS and Bootstrap indicates a focus on rapid, consistent UI development rather than bespoke design. The presence of Zendesk suggests a low-touch support model, fitting for a product that 'just works.' However, the Trustpilot rating of 2.7/5 from 5 reviews hints at the friction points of a legacy interface—likely the web experience feeling dated compared to native mobile apps.
- The 'Direct Traffic' Dominance: 73% direct traffic is a moat. It means users aren't comparison shopping; they are returning to a solved problem.
- The Microsoft Legacy: Acquired in 2011, GroupMe operates as a utility tool within a tech giant's portfolio, allowing it to survive without aggressive monetization or feature bloat.
- The Keyword Ambiguity: Ranking for generic terms like 'group' (73,940 volume) alongside branded terms shows it captures broad intent, acting as a default solution for group messaging needs.
The Unsexy Utility Play
In a market saturated with feature-heavy communication tools, GroupMe wins by being the lowest-friction option for organizing real-world groups.
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Meta Tags
GroupMe | Group chat app
Group text messaging to every phone. The easy way to connect with all the groups in your life, big and small.
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Reviews (5)
A good messaging app for talking by Sonny Hammoud
A good messaging app for talking to friends. Never had any issues with it.
Great Messaging App
GroupMe is a great app for messaging your friends either individually or in a group. The best purpose for GM is its group message feature where you can create groups of people for an event, organization, group of friends, or a number of other things. It's easy to use and is very pleasant looking. There are some limited features, and it doesn't have everything, but I've been using it for my college classes and organizations on campus and would definitely recommend using it. Removes the frustration of combining iOS and Android people in a group chat. There's even an online and desktop version of the app.
All around love GroupMe
All around love GroupMe. When my phone restarts, it can be sticky trying to login for whatever reason. I’ll get in but all of my groups will not appear... other messaging apps may be more efficient, but GroupMe suits large groups really well!
Horrible product and service. If you need help you can get it after you pull out your credit card and pay for the service. Would not suggest this program to anyone
This is a horrible program I would not suggest it or recommend it for any Group or team. If you need help you can pull out your credit card and pay for the help desk. And if you do that they won't be able to help. Horrible service
Scammy Company
Scammy Company! They've been flooding my phone with spammy texts all morning trying to get me to sign up for something or another. I've already replied and let them know my phone number is on my states No Call List and replied later telling them to STOP and they refuse to stop. Another 2 spammy texts just came in while I was writing this!
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About groupme.com
Group text messaging to every phone. The easy way to connect with all the groups in your life, big and small.
Company Overview
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Technology Stack
groupme.com uses 12 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
groupme.com receives approximately 7.4M monthly visitors and ranks #9,277 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:53 on the site.
The majority of groupme.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about groupme.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit groupme.com directly at https://groupme.com.