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Gymlib to Wellpass: The Corporate Wellness Pivot
How a French gym aggregator became EGYM's European wellness weapon
Gymlib didn't just rebrand to Wellpass—it shed its identity as a consumer-facing platform to become a B2B powerhouse in corporate wellness. With 111 employees and $25.7M in revenue, this isn't a startup gamble; it's a calculated pivot into a high-stakes enterprise market.
"The real moat isn't the 5,000 gyms—it's the integration of AI-driven wellness into the corporate workflow."
The Strategic Pivot
Gymlib's transformation into Wellpass under EGYM's umbrella represents a classic 'land and expand' strategy. By acquiring a consumer gym aggregator, EGYM gained immediate access to a French user base and a proven marketplace model, then repositioned it as an employee benefit. The traffic data reveals the shift: direct traffic (36%) now rivals organic search (55%), signaling that users are navigating directly to the platform—likely via corporate portals or HR integrations.
The Enterprise Playbook
With only 111 employees generating $25.7M in revenue, Wellpass operates at ~$231K per employee—indicative of a high-margin SaaS-like model. The B2B focus allows for predictable recurring revenue from corporate contracts, while the consumer gym access becomes a value-add rather than the core product. This is a classic enterprise software strategy wrapped in a lifestyle service.
The keyword data tells the story of a fragmented legacy: 'gymlib' still dominates search volume (6,580 monthly searches), but the platform now ranks for hyper-specific terms like 'minimal club nantes' and 'mooze bilzen'—evidence of a deep integration with local gym networks. This isn't just aggregation; it's becoming the operating system for corporate fitness access across Europe.
- Pivot from B2C marketplace to B2B corporate wellness platform
- AI integration through EGYM's Grégoire Véron leadership
- Trustpilot score of 4.3/5 indicates strong user satisfaction
- Tech stack includes Hotjar and Facebook Pixel for conversion optimization
The Quiet Giant of European Corporate Wellness
While competitors fight for consumer attention, Wellpass is quietly locking down enterprise contracts with a model that's harder to replicate than it looks.
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EGYM Wellpass - L'avantage sport et bien-être pour les salariés
Wellpass est un avantage salarié de sport en entreprise qui permet aux collaborateurs d'avoir accès à plus de 300 activités sportives et 5 000 salles de spor...
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EGYM Wellpass (Ex Gymlib)
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Reviews (18)
Service client au top !
Service client au top !
Bonjour Lucille, Merci beaucoup pour votre retour ! Nous sommes ravis que vous soyez satisfaite de la réactivité de notre service support. Votre satisfaction compte énormément pour nous ! L’équipe EGYM Wellpass
Thanks Monsieur Wahid and Wellpass Team
The Team at EGYM Wellpass is great. I had a great experience with the advisor *Wahid, who take care to solve my problem with professionalism and empathy. Thanks Monsieur Wahid and Wellpass Team
Hello Oscar, Thank you for your feedback! We are glad to hear that Wahid and the EGYM Wellpass team provided you with professional and empathetic support. EGYM Wellpass team
Service client superb
Service client superb
Bonjour, Merci beaucoup pour votre retour ! Nous sommes heureux que vous ayez apprécié la qualité de notre service client. Votre satisfaction reste notre priorité. L’équipe EGYM Wellpass
Good experiences overall
Good experiences overall, the client supper is very fast and good!
Hello, Thank you for your feedback. We are glad to hear that you had a good overall experience and that our customer support was fast and helpful. The EGYM Wellpass team
Very reactive service client
Very reactive service client
Hello Junsao, Thank you for your feedback! We’re glad to hear that our customer service met your expectations. EGYM Wellpass Team
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About gymlib.com
Wellpass est un avantage salarié de sport en entreprise qui permet aux collaborateurs d'avoir accès à plus de 300 activités sportives et 5 000 salles de spor...
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gymlib.com uses 17 technologies across their website including HSTS, Drupal, WordPress, Vercel, and more.
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gymlib.com receives approximately 44.3K monthly visitors and ranks #493,931 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 3:03 on the site.
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