haarslev.com
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Haarslev: The Heavy Industry Titan You've Never Heard Of
A $390M rendering giant quietly dominating industrial processing with 789 employees
While SaaS startups chase AI hype, Haarslev is processing $390M in revenue by doing the unglamorous work that literally feeds the world. This is industrial B2B at its most profitable—and invisible.
"Haarslev doesn't need 100M users—it needs 100 industrial clients with $1M+ budgets. That's how you build an empire in the shadows."
The Invisible Backbone
Haarslev operates in rendering and fish meal processing—the industrial plumbing of global food production. With 789 employees and operations across India, North America, and Europe, they've built a moat by mastering processes that would make most founders vomit. Their clients aren't millennials buying subscriptions; they're massive protein producers who need equipment that runs 24/7 without failing.
SEO That Actually Converts
Their organic search traffic (56%) reveals a sophisticated content strategy targeting high-intent industrial keywords. Instead of chasing vanity metrics, they rank for 'trituradora de hueso y sebo' (80 monthly searches) and 'prensa de visceras' (290 monthly searches)—Spanish terms that signal serious buyers in Latin American markets. This isn't brand building; it's lead generation with a $10K+ ACV.
The 34,166 monthly visits might look modest compared to B2C startups, but in heavy industry, this is a flood. Their global rank of #1,044,636 actually underestimates their dominance in niche rendering equipment. The real story is in their traffic quality: 29% direct traffic means clients know exactly who to find when they need a new lamella pump or rendering line.
- Industrial SEO mastery: Ranking for Spanish, English, and technical equipment terms with high purchase intent
- Global footprint: Managing director roles in India and North America signal true international scale, not just export sales
- Tech stack pragmatism: jQuery and Bootstrap over React—because reliability beats flashiness when you're selling million-dollar equipment
The $400M Lesson in Industrial B2B
Stop building for scale. Build for depth. Haarslev proves that dominating one unsexy process beats chasing 1000 shiny objects.
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Haarslev processing technology - Taking care of tomorrow
With our technologies, knowhow and industry expertise we help you find solutions that fit into your rendering and fish meal process demands
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About haarslev.com
With our technologies, knowhow and industry expertise we help you find solutions that fit into your rendering and fish meal process demands
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Technology Stack
haarslev.com uses 16 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Email Marketing
ActiveCampaign
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Tealium
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
haarslev.com receives approximately 34.2K monthly visitors and ranks #1,044,636 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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