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Habits.ai: The Stealth AI Wellness Play
How a 18-person startup is quietly building the future of corporate wellbeing with AI
While the AI world obsesses over chatbots and image generators, a Spanish startup is betting big on a different frontier: human habits. Habits.ai isn't just another wellness app—it's a data-driven attempt to hack corporate wellbeing at scale, and with $3.3M in revenue and just 18 employees, they're already punching above their weight.
"They're not selling software—they're selling a behavior change engine for the corporate world."
The Hacker's Approach to Wellness
The company's branding screams 'hackers'—from their domain (habithackers.io) to their email ([email protected]). This isn't accidental. They're positioning wellness not as a perk, but as a system to be optimized. With Jose Torres and Christian Frey at the helm, they've built a lean operation where technical leadership (Antonio Rodríguez as CTO) directly informs product strategy. The 18-person team structure suggests a flat, engineering-heavy culture focused on shipping over selling.
The Revenue Paradox
Here's the intriguing part: $3.3M in revenue with only 119 monthly website visits. This isn't a direct-to-consumer play—it's enterprise B2B. Their real sales funnel happens through corporate partnerships, not SEO. The low web traffic actually signals enterprise sales discipline: they're not wasting resources on mass marketing. Instead, they're likely closing deals through direct outreach, conferences, and channel partnerships, making their revenue-per-employee ratio ($183K/employee) particularly impressive for an AI startup.
The tech stack tells another story. Using jQuery and Bootstrap in 2024 isn't a mistake—it's a deliberate choice for stability and fast iteration. They're not chasing shiny frameworks; they're building reliable tools. The presence of Swiper and Tailwind CSS suggests a modern frontend experience, but the core is battle-tested. This pragmatic stack aligns with their revenue-first approach: ship fast, iterate based on client feedback, and focus on the AI backend where the real value lives.
- Enterprise-first model with $3.3M revenue from minimal web presence
- 18-person lean team with technical leadership at the core
- Pragmatic tech stack prioritizing stability over trends
- Brand built around 'hacking' corporate wellness systems
- Strong social presence across LinkedIn, Instagram, and Facebook
The Quiet Giant of Corporate Wellness AI
Habits.ai proves that in B2B AI, revenue speaks louder than traffic, and execution beats marketing.
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https://habithackers.io/wp-content/uploads/2023/09/slie3.jpg
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Home - Habits
el futuro del bienestar corporativo. La primera plataforma de Biohacking para optimizaciónde la salud metabólica en Latinoamérica. ¡QUIERO HABITS! HACKEA TU EL FUTURO DEL BIENESTAR CORPORATIVO. La única plataforma digital de salud personalizada en Latam diseñada para hackear y mejorar tu riesgo metabólico. La primera plataforma de Biohacking para optimización de la salud metabólica en Latinoamérica. […]
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About habits.ai
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Technology Stack
habits.ai uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
habits.ai receives approximately 119 monthly visitors. The website has a bounce rate of 29% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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