In a world obsessed with viral growth and public metrics, haku operates as a ghost giant. With $16.5M in revenue and 127 employees, it powers the backend of endurance events and nonprofits globally—yet it has zero measurable public traffic. This isn't a bug; it's the business model.

"haku isn't selling to runners; it's selling to race directors. The platform's success is invisible to SEO tools because its customers don't search—they're already sold."

The leadership team—Carlos Escobar (CEO), Samary Lombana (VP People), Ally McFarland (VP Customer Experience)—signals a focus on human-centric scaling. With a VP of Finance/Compliance (Adrien Chiariello), haku likely navigates complex financial regulations for nonprofits and event payments. This isn't a startup; it's a mature operation.

• Zero public traffic is a feature, not a flaw: haku's B2B model means customers come via referrals, not search.
• Capital efficiency: $16.5M revenue on $275K funding implies a lean, profitable operation.
• Tech stack prioritizes reliability over trends—jQuery and Bootstrap aren't sexy, but they're battle-tested.
• The 127-employee team suggests a mid-sized company with deep operational expertise in sports and nonprofits.