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halliwellglobal.com

16 technologies
VerifiedGrowingVisit1.8K/mo$44M18116 Tech25 Leads
Deep Dive

The Quiet Giant of Forensic Engineering

Halliwell's $43.8M playbook for winning in insurance's most technical niche

In a world obsessed with SaaS valuations and viral apps, Halliwell Global operates in the unglamorous, high-stakes world of property damage forensics. They're not building software—they're dissecting failures, from collapsed structures to industrial fires, and turning chaos into insurance claims. With 181 employees and $43.8M in revenue, they've quietly built a powerhouse in a sector where trust is the only currency that matters.

$43.8M
Annual Revenue
181
Employees
30%
Organic Search Traffic
48%
Direct Traffic

"Halliwell doesn't chase traffic—they chase truth. Their 48% direct traffic proves clients come to them, not the other way around."

The Engineering-First Moat

While competitors market themselves as generalists, Halliwell's tech stack reveals a deliberate focus on forensic precision. The use of jQuery, Bootstrap, and Tailwind CSS isn't flashy—it's functional. Their site is built for speed and reliability, not for viral growth. This engineering-first approach mirrors their core business: methodical analysis, not mass appeal. Their LinkedIn presence as 'Halliwell Engineering Associates' further cements their identity as technical experts, not sales-driven consultants.

The Search Engine Paradox

Halliwell's organic search traffic is only 30%—a surprisingly low figure for a company of their size. But this isn't a weakness; it's a strategic choice. Their top keywords like 'forensic engineering halliwell' (230 monthly volume) and 'frank eliseo halliwell engineering' (200 monthly volume) show they're not competing for generic terms. They're dominating niche, high-intent searches. The 48% direct traffic is the real story: when you're the go-to expert, clients type your name directly into the browser.

Halliwell's leadership team—Chad Zielinski (VP), Matthew Hill (Director), Michael Pagano (Director, Renewable Energy)—reads like a roster of industry veterans. Their focus on renewable energy, led by Pagano, signals a forward-looking pivot toward emerging sectors. This isn't a firm stuck in traditional insurance work; they're positioning themselves for the next wave of industrial failures and green energy disputes. The lack of public funding rounds suggests they've been profitable from day one, growing organically through reputation rather than venture capital.

  • Niche dominance: They rank for hyper-specific terms like 'jhalliwell gloab' (180 monthly volume)—a misspelling that still drives traffic.
  • High-value clients: 48% direct traffic implies repeat business from insurers and corporations who know exactly who to call.
  • Operational scale: 181 employees for $43.8M revenue suggests ~$242K revenue per employee—efficient for a consulting firm.
They DON'T chase mass-market keywords.
They DO dominate technical, high-intent search terms.
They DON'T rely on flashy marketing or viral content.
They DO build long-term relationships with insurers and corporations.
They DON'T disclose client names or case studies publicly.
They DO leverage a multi-disciplinary team (engineering, forensics, construction) to solve complex failures.

The Unsexy Unicorn

Halliwell isn't a startup—it's a mature, profitable machine in a sector that rewards expertise over hype. For founders and investors, the lesson is clear: sometimes the best growth strategy is to own a niche so completely that clients have no choice but to find you.

What tech stack does Halliwellglobal use?

20 detected
Programming Languages1
Cloud & Hosting1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Halliwellglobal get?

Traffic & Engagement

1.8K
Monthly Visits
2.5
Pages/Visit
0:57
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+18%
1.6K
Oct 2025
Oct
1.1K
Nov 2025
Nov
1.8K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
48%
Social
13%
Referrals
7%
Email
0%
Paid
1%

Where is Halliwellglobal's audience located?

🌍100.0%

What keywords does Halliwellglobal rank for?

5 keywords
1frank eliseo halliwell engineering200 vol
2jhalliwell gloab'180 vol
3fire research company30 vol
4forensic engineering halliwell230 vol
5halliwell510 vol

How is Halliwellglobal's SEO?

Open Graph Image

OG Image preview
og:image

https://halliwellglobal.com/wp-content/uploads/2022/12/Home-Banner_mobile.jpg

Meta Tags

title30 chars

Halliwell North America - Home

description218 chars

Halliwell is an expert Engineering, Forensic Architecture, Construction, Industrial Loss and Fire services consulting firm dedicated to property damage investigations, failure analysis and repair/replacement solutions.

languageEN-US

Schema Types

Unknown

Who works at Halliwellglobal?

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What do customers think of Halliwellglobal?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Halliwellglobal

What is Halliwellglobal's Revenue?
Halliwellglobal generates approximately $44M in annual revenue. With 181 employees, that's $242,000 per employee.
What does Halliwellglobal do?
Halliwell is an expert Engineering, Forensic Architecture, Construction, Industrial Loss and Fire services consulting firm dedicated to property damage investigations, failure analysis and repair/replacement solutions.
How fast is Halliwellglobal growing?
Halliwellglobal employee count has changed by 30% year over year.
What technologies does Halliwellglobal use?
Halliwellglobal uses 16 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Halliwellglobal's competitors?
Halliwellglobal's main competitors include Amica Mutual Insurance, FM Global, Lincoln Appraisal and Settlement Services, Hilb Group New England, Neighborhood Health Plan of Rhode Island. These companies operate in similar markets and compete for the same customer base.

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What are Halliwellglobal's key pages?

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About halliwellglobal.com

Halliwell is an expert Engineering, Forensic Architecture, Construction, Industrial Loss and Fire services consulting firm dedicated to property damage investigations, failure analysis and repair/replacement solutions.

Company Overview

halliwellglobal.com
Website
#7,533,663
Global Rank
1.8K
Monthly Visitors
16
Technologies
25+
Employees

halliwellglobal.com Key Pages

halliwellglobal.com Social Media

Technology Stack

halliwellglobal.com uses 16 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Customer Support

Zendesk

E-commerce & Payments

WooCommerce

Traffic & Audience

1.8K
Monthly Visits
41%
Bounce Rate
2.5
Pages/Visit
0:57
Avg. Duration

halliwellglobal.com receives approximately 1.8K monthly visitors and ranks #7,533,663 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:57 on the site.

The majority of halliwellglobal.com's traffic comes from .

Frequently Asked Questions

What is halliwellglobal.com?
Halliwell is an expert Engineering, Forensic Architecture, Construction, Industrial Loss and Fire services consulting firm dedicated to property damage investigations, failure analysis and repair/replacement solutions.
What technologies does halliwellglobal.com use?
halliwellglobal.com uses 16 technologies including Google Fonts, PHP, and 10 more. View the full tech stack analysis above.
How do I contact halliwellglobal.com?
You can contact halliwellglobal.com via email at [email protected] or through their contact page.
What are halliwellglobal.com's social media accounts?
halliwellglobal.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is halliwellglobal.com hiring?
Check halliwellglobal.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is halliwellglobal.com?
halliwellglobal.com receives approximately 1.8K monthly visitors and ranks #7,533,663 globally. Traffic is growing by 66.0% month-over-month.

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This page provides publicly available information about halliwellglobal.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit halliwellglobal.com directly at https://halliwellglobal.com.