Most retailers fight for attention year-round. Halloween Express plays a different game: they own the single most lucrative seasonal spike in retail, generating $37.7M in revenue from a 90-day window. This isn't a costume shop—it's a masterclass in hyper-seasonal commerce.

"They don't sell costumes—they sell urgency, scarcity, and the terror of showing up to a party empty-handed."

The tech stack reveals their operational focus: jQuery and Swiper for fast, functional browsing; PWA for mobile conversion; Microsoft Ads and DoubleClick for aggressive retargeting. They're not building a tech moat—they're building a conversion funnel that works when time is running out. The Cloudflare and HSTS implementation shows they understand security is non-negotiable for e-commerce, even if customer satisfaction isn't their priority.

• Revenue is seasonal, but infrastructure is year-round: 151 employees maintain a machine that fires up 4x per year
• Traffic quality over quantity: 167K monthly visits with 54% organic suggests high-intent visitors
• Trust is secondary to conversion: 1.7-star rating proves they prioritize closing sales over customer happiness
• The 'undefined' traffic share is telling: either intentional obfuscation or a data blind spot that masks their true market dominance