Most B2B giants are defined by their noise; Hancor.com is defined by its silence. With a domain that redirects to Advanced Drainage Systems (ADS), this is the digital footprint of a company that moves the earth's water without needing to shout about it online.

"When your infrastructure is invisible, your marketing doesn't need to be loud—it just needs to be there."

The social footprint is telling. They maintain active profiles on LinkedIn, Twitter, and YouTube, but the engagement likely happens off-platform. The 'Ripple Effect' blog suggests a content strategy aimed at thought leadership rather than lead generation. For a company of this size ($7.5M revenue), the digital strategy is clearly focused on brand authority within a niche ecosystem, not mass-market acquisition.

• Zero organic footprint suggests a closed-loop sales model (direct sales/reps).
• Tech stack indicates a pivot toward modern e-commerce capabilities (OpenCart + Tailwind).
• Social presence is broad but likely low-engagement, typical of industrial B2B.
• The 'Our Reason is Water' tagline positions them as mission-driven, not product-led.