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handly.app: The $1.8M Niche Play for Dachdecker
A German startup building a vertical SaaS for roofers, powered by $5.5M in funding.
While Silicon Valley chases AI and crypto, a quiet German startup is conquering the unglamorous world of roofing. handly.app isn't just another SaaS tool; it's a vertical platform designed to turn Dachdecker (roofers) into successful entrepreneurs, backed by a surprising amount of capital for a niche player.
"handly isn't just software; it's a co-pilot for the Dachdecker trade, turning solitary tradesmen into scalable businesses."
The Entrepreneurial Partner
handly positions itself as the 'unternehmerische Partner' (entrepreneurial partner) for roofers. Unlike generic project management tools, it speaks the language of the trade. With a lean team of 13, they are generating $138k in revenue per employee—a high-efficiency model typical of successful vertical SaaS companies.
The Funding vs. Revenue Paradox
The numbers tell a fascinating story of ambition vs. traction. With $5.54M in funding but only $1.8M in revenue, handly is in a classic 'land grab' phase. They are burning capital to capture the fragmented German Dachdecker market before competitors can react. The low traffic (664 monthly visits) suggests they are currently focused on direct sales and word-of-mouth rather than broad digital marketing.
The tech stack reveals a modern approach: Bootstrap and Ant Design for rapid UI development, Cloudflare for performance, and a heavy reliance on tracking pixels (Google, Facebook, Zendesk). This indicates a sophisticated, data-driven growth engine in the making, despite the current low web traffic.
- High Capital Efficiency: $1.8M revenue on a 13-person team is a strong ratio.
- Vertical Specificity: They don't try to be everything to everyone—just Dachdecker.
- Trust-Driven: A 4.2/5 Trustpilot rating with 6 reviews shows early product-market fit.
The Verdict: A High-Potential Vertical Play
handly is a textbook vertical SaaS bet: deep industry focus, high capital backing, and clear revenue traction. The low web traffic is likely a feature, not a bug—indicating a sales-led motion in a traditional industry.
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Open Graph Image
https://framerusercontent.com/images/QY5hG2bGJ82Mhyw703ZCPIXKUY.png
Meta Tags
handly - Dachdecker Partner
Wir sind der unternehmerische Partner für Dachdecker. Mit handly starten und wachsen Dachdecker erfolgreich als selbstständige Betriebsinhaber. handly hält dir den Rücken frei!
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handly GmbH
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Reviews (6)
Super Team
Super Team - liebe es mit den Kollegen hier zusammen zu arbeiten!
Sympathisches & professionelles Team
Sympathisches & professionelles Team - das sind Leute die ihre Partner beim Gewinnen sehen wollen!
Treuer Partner auf den ich mich verlassen kann
Ich war nachdem ich mich mit meinem alten Chef gestritten hatte echt gehandelt ob ich mich selbstständig machen. Aber die Jungs von handly haben mir einfach die Sicherheit und Unterstützung gegeben um das ding zu rocken. Nach nen paar Tagen trudelten die ersten Angebote rein. Ey ich bin euch einfach echt dankbar!
Endlich Kopf frei
Mit handly läuft alles wie geschmiert, eine echte Erleichterung und ich kann mich endlich aufs Wesentliche fokussieren!
Sehr professionell
Sehr professionell. Die Kooperation verlief reibungslos und war für uns äußerst hilfreich. Ich hann handly nur empfehlen!
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About handly.app
Wir sind der unternehmerische Partner für Dachdecker. Mit handly starten und wachsen Dachdecker erfolgreich als selbstständige Betriebsinhaber. handly hält dir den Rücken frei!
Company Overview
handly.app Key Pages
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Technology Stack
handly.app uses 12 technologies across their website including Google Fonts, Framer, Cloudflare, and more.
Fonts
Google Fonts
CMS
Framer
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
handly.app receives approximately 664 monthly visitors. The website has a bounce rate of 48% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:23 on the site.
The majority of handly.app's traffic comes from .
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This page provides publicly available information about handly.app. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit handly.app directly at https://handly.app.