While Silicon Valley chases AI unicorns, Hantover quietly moves $35M in industrial supplies annually to manufacturing floors and food processing plants. This isn't a flashy startup—it's a 176-person machine executing a playbook that most tech investors ignore.

"Hantover proves that in B2B industrial, boring beats hype every single time."

The tech stack tells the story of a company optimizing for efficiency, not virality. Google Analytics and Tag Manager track every industrial SKU, while Zendesk handles the inevitable procurement questions. HubSpot manages the B2B relationship lifecycle, and Microsoft Ads capture the professional audience Google might miss. No fancy AI, no blockchain—just tools that work. The social presence is equally pragmatic: LinkedIn for professional credibility, YouTube for product demos, Facebook and Twitter for community. It's a full-funnel strategy built for a sales cycle measured in months, not minutes.

• Revenue per employee: ~$199K (efficient for industrial B2B)
• Organic search dominance: 58% of traffic is unpaid intent
• Direct traffic strength: 37% means high customer retention
• Hyper-specific keyword strategy: Targets procurement professionals, not browsers