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Hantverksdata: The Swedish Trade's Secret Weapon
How a 128-person Swedish company is quietly building the digital backbone for the nation's artisans.
In a country where 1.2 million people work in construction and trades, Hantverksdata isn't just selling software—they're digitizing the backbone of Sweden's physical economy. While global SaaS giants chase hypergrowth, this Stockholm-based company is building something far more durable: the essential operating system for every Swedish craftsman.
"They're not chasing Silicon Valley's 'move fast and break things' mantra—they're building systems that literally build Sweden."
The Niche Strategy
Hantverksdata has mastered the art of vertical SaaS in a space most SaaS companies ignore. With 22% organic search traffic and a domain ranking that puts them in the top 4M globally, they're targeting the exact pain points Swedish tradespeople face daily—from project management to invoicing. Their keyword strategy reveals a laser focus: 'entre' (10,120 monthly searches) and 'pri handel' (310 monthly) show they're capturing commercial construction workflows, not just residential handyman gigs.
The Revenue Reality
At $18.6M revenue with 128 employees, Hantverksdata generates approximately $145K per employee—solid for a vertical SaaS company in Europe. But their 2.3/5 Trustpilot rating from just 7 reviews reveals a critical insight: they're either a) in a low-review industry, b) facing customer experience challenges, or c) have such a loyal customer base that reviews aren't a priority. The truth likely lies in all three.
Their tech stack tells a story of pragmatic modernization. Built on jQuery and Bootstrap (the old guard) yet embracing Vite and Tailwind CSS (the new guard), they're evolving without disrupting their core product. The presence of Ant Design suggests they're building complex, data-heavy interfaces for project management and accounting—exactly what trades businesses need to scale operations.
- Vertical SaaS for Swedish trades: Complete market domination of a fragmented industry
- Pragmatic tech evolution: Balancing legacy stability with modern development
- Direct-to-consumer model: 18% direct traffic shows strong brand recognition
- Social presence: Active on YouTube, LinkedIn, and Instagram for B2B education
The Blue-Collar SaaS Playbook
Hantverksdata proves that in an age of AI hype, the most valuable companies are those that digitize essential industries with patience and precision. They're not building for IPO—they're building for Sweden's tradespeople who build everything else.
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https://www.hantverksdata.se/wp-content/uploads/2025/02/branschsida_el.png
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Hantverksdata | Affärssystem för Sveriges alla hantverkare.
Till dig som bygger landet. Vi utvecklar molnbaserade affärssystem för Sveriges alla hantverkare och för alla hantverksbranscher.
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You have to pay for things they can't…
You have to pay for things they can't provide because they have many technical problems from begining. Be careful. First, check the full version, not the demo. You have no control over the program.
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About hantverksdata.se
Till dig som bygger landet. Vi utvecklar molnbaserade affärssystem för Sveriges alla hantverkare och för alla hantverksbranscher.
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hantverksdata.se uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
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PHP
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WordPress
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cdnjs, jsDelivr
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Cloudflare
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hantverksdata.se receives approximately 5.0K monthly visitors and ranks #3,891,702 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
The majority of hantverksdata.se's traffic comes from .
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