hanys.org
hanys.org
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The Empire State's Healthcare Power Broker
How a 231-person trade association quietly controls $68.6M in healthcare influence
In the shadow of New York's massive healthcare giants, a 231-person organization is pulling strings that affect millions of patients. HANYS.org isn't a hospital—it's the invisible hand shaping state policy, insurance negotiations, and digital health strategy for 250+ member facilities across New York.
"They don't run hospitals—they run the rules hospitals live by."
The Invisible Middleman
HANYS (Healthcare Association of New York State) operates in the whitespace between hospitals, insurers, and government. With 44% direct traffic, members aren't discovering them—they're seeking them out for regulatory navigation, insurance contracting, and workforce solutions. This isn't a marketing play; it's a necessity-to-have relationship.
Digital Health's Regulatory Gatekeeper
Their top keywords reveal a fascinating pivot: 'Digital healthcare services (chapter 598 of the laws of 2025)' drives 190 monthly searches. HANYS isn't just reacting to policy—they're positioning as the interpreter of New York's evolving digital health laws, becoming the essential resource for hospitals navigating telehealth expansion and reimbursement changes.
The leadership team reads like a healthcare policy dream team: Kenneth Schoetz as CEO, Victoria Aufiero leading insurance and behavioral health strategy, and Kevin Krawiecki managing fiscal policy. This isn't a trade association with a skeleton crew—it's a sophisticated operation with dedicated VPs for government affairs, legal counsel, and managed care negotiations.
- Top 3K global rank in healthcare policy space
- 44% direct traffic indicates essential utility, not casual browsing
- Specific keyword targeting (hospital phone directories, staff offices) shows deep operational integration
- Zero detected tech stack suggests heavy reliance on member relationships over digital innovation
The Ultimate Healthcare Infrastructure Play
HANYS proves that in healthcare, influence beats scale every time. They don't own beds, they own the rules that govern them.
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About hanys.org
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Traffic & Audience
hanys.org receives approximately 10.4K monthly visitors and ranks #1,999,800 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:34 on the site.
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