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The ShiftSwap Paradox: $2.4M Revenue, Zero Traffic
How a 12-person workforce management startup operates in the shadows of the internet
You've likely never heard of ShiftSwap, yet they've built a $2.4M business solving the transportation industry's most painful problem: shift management. This isn't a growth-stage unicorn—it's a stealth operator with a website that doesn't even rank for its own name.
"A $2.4M business with zero discoverable traffic isn't a failure—it's a masterclass in B2B sales."
The Invisible Sales Machine
With 12 employees generating $2.4M in revenue, ShiftSwap operates at a staggering $200K ARR per employee. This isn't a product-led growth company—it's a relationship-driven sales operation. Their website is essentially a digital business card, not a growth engine. The real action happens in LinkedIn DMs, industry conferences, and direct outreach. This model works because transportation companies don't Google 'shift management software'—they get introduced by peers and consultants.
The Traffic Zero Strategy
Most startups obsess over SEO and content marketing. ShiftSwap does the opposite: they've built a business with zero organic search footprint. Their social profiles point to a YouTube video with 71C3SRo9I5g views (likely minimal) and a Facebook page with minimal engagement. This suggests a hyper-targeted, account-based approach where they identify 50-100 ideal transportation companies and pursue them relentlessly. It's a strategy that works when your total addressable market is small and your sales cycle is long.
The domain hapigig.com redirects to shift-swap.com, revealing a rebranding or acquisition story. The founder, Hisham Khaki, likely built this from the ground up. With a tech stack that includes Tailwind CSS, Bootstrap, and PWA capabilities, they've invested in a modern but lean infrastructure. The presence of RSS feeds and Twitter Cards suggests they're technically capable but haven't prioritized content distribution. This is a team that builds first, markets later—or perhaps never markets in the traditional sense.
- Hyper-efficient sales model: $200K ARR per employee
- Zero-dependence on organic traffic or SEO
- Transportation industry focus with likely 50-100 target accounts
- Modern tech stack (Tailwind, PWA) but minimal public-facing content
- Founder-led sales motion with Hisham Khaki at the helm
The Anti-Growth-Stage Company
ShiftSwap proves that in B2B enterprise, sometimes the best growth strategy is to ignore the playbook entirely. They're building a real business, not a venture-scale startup—and that might be the smartest move of all.
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Learn how ShiftSwap™ stands out as a workforce management solution. Explore the 5 key benefits, client success stories, and case studies!
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Learn how ShiftSwap™ stands out as a workforce management solution. Explore the 5 key benefits, client success stories, and case studies!
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hapigig.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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hapigig.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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