While tech startups chase digital disruption, Harbro is quietly dominating the physical world of Scottish agriculture. With 257 employees and $35M in revenue, this isn't a Silicon Valley darling—it's a heavy-industry titan that feeds the nation's livestock, one pellet at a time.

"Harbro proves that in B2B heavy industry, digital presence is secondary to physical dominance. Their 55% organic traffic isn't a marketing win—it's a symptom of a captive market."

The leadership team tells the real story. Chris Baxter (Managing Director) isn't a growth hacker—he's an operator. Laura Anderson (Head Continuous Improvement) and Stuart Forbes (Head Fixed Mills) signal a company obsessed with process, not vanity metrics. Neil Kidd (Species Director - Dairy) represents the hyper-specialized expertise that makes Harbro irreplaceable. This isn't a startup playbook; it's an industrial dynasty playbook.

• Dominates hyper-local Scottish farming markets with zero global ambition
• Uses modern tech stack (WordPress, Tailwind) for efficiency, not flash
• Revenue per employee: ~$136,000—exceptional for heavy manufacturing
• Owns the 'joint care' keyword (6,350 monthly searches)—a pain point they monetize